【作者】 郭秋惠；

【导师】 杭间；

【作者基本信息】 清华大学 ， 艺术学， 2009， 博士

【摘要】 “点石斋”是1878年英国商人美查(Ernest Major)于申报馆系统内成立的石印书局,旨在“点石成金,嘉惠后人”。《点石斋画报》则是美查1884年在“点石斋”创办发行的中国最早的石印画报,画报名称即来源于印书局名称“点石斋”。论文以“点石斋”的“点石”作为切入点,将“点石”作为基于大众的设计价值观,论述《点石斋画报》与1884-1898年间的设计问题。作为一种大众印刷文化,关于《点石斋画报》的形态设计研究应当以初刊本为研究对象。因此,论文研究对象是内容丰富、形式完整的《点石斋画报》初刊本。作为中国近代设计史的个案研究,本文的研究方法将借鉴社会科学中“质的研究”、“扎根理论”以及物质文化研究方法,注重自下而上地收集分析原始资料,进行归纳研究。论文思路如下:首先,将上海——近代崛起的移民城市作为《点石斋画报》的表现对象与阅读群体,将大众传媒作为画报的技术与传播平台进行分析,并通过《点石斋画报》分析晚清上海人口的构成及其社会境遇,以此作为当时设计与生活所处的历史情境。其次,从文化与商业的整合的视点,论述在美查经营理念指导下《点石斋画报》初刊本从传统书籍向现代报刊转折、图文并茂的设计形态;并分析其与美查印刷图像策略、经营策略以及融印刷、出版、流通于一体的申报馆系统的关系。第三,通过《点石斋画报》的图与说考察晚清上海中西交汇的设计与生活。重点论述晚清上海都市服饰设计与消费的特点,公共空间陈设设计中消费与空间的关系,公共设施与交通工具设计及其所遭遇的社会问题,中西文化互渗对于近代日用器物的设计影响以及西方物质文化如何通过近代设计嵌入时人生活。最后,总结“点石”所体现的设计价值观:通过设计使大众的日常生活变得更美好;分析《点石斋画报》在中国近代设计史的历史定位以及美查的作为与贡献,并论述《点石斋画报》的设计影响。附录《点石斋画报》初刊各号内容统计表,系统梳理各号出版时间和增刊内容,还原图文所处的历史情境和初刊本的整体风貌,方便日后进一步深入研究。更多还原

【Abstract】 “DianShiZhai”is the lithography publishing house under the system of Shanghai newspaper office established by the British businessman Ernest Major with the purpose of“golden touch to benefit the later generations”. DianShiZhai Pictorial is the first Chinese lithography Pictorial created and published by Ernest Major. The name of the Pictorial comes from the name of the publishing house“DIanShiZhai”. With“DIanShi”as design value based on the masses, the paper used“DianShi”of“DianShiZhai”as point of penetration to discuss the relationship between the DianShiZhai Pictorial and design problem between 1884 to1898.As a sort of printing culture for the masses, the research of the design of the DianShiZhai Pictorial should be based on its early block-prinited edition so the paper is on the early block-prinited edition of DianShiZhai Pictorial with abundant content and complete form. As case study of modern Chinese design history, the research method of the paper would combine“qualitative research”and“grounded theory”from social science together with material culture research method. The following is the paper’s train of thought:First, use Shanghai—the immmigrant city rised in the modern times as representive subject and audience of DianShiZhai Pictorial. Analyse mass media as the technique and popularizing platform of DianShiZhai Pictorial, through which to analyse the population structure of Shanghai and its social condition in the late Qing dynasty, the historical context of the design and living situation at that time.Second, from the view point of the combination of culture and commerce, the author discussed the early block-prinited edition of DianShiZhai Pictorial’transformation from traditional book to modern newspaper under Major’s management concept; besides, analyzed its relationship with Major’s printing image strategy, management strategy and the Sheng newspaper office system which combined printing, publishing and circulating.Third, through the picture and words in DianShiZhai Pictorial to investigate the design and life of Shanghai, which is a combination of West and East. To discuss the characteristic of fashion design and consumption in the late Qing dynasty; the relationship between consumption and space in public furnishing design; public facility, transportation design and the social problems they confronted; the influence of the interactive reaction of Chinese culture and West culture to modern design of daily goods and how West material culture entered into people’s life through modern design.In the end, to make a conclusion of the value of“DianShi”, that’s to make people’s life better through design. Analyze the position of DianShiZhai Pictorial in the modern Chinese design history and Major’s contribution. Discuss the influence of the design of DianShiZhai Pictorial. In the appendix, there is a list of content of each issue of DianShiZhai Pictorial, where there is a systematic record of publishing date and the content of the supplement, which will be helpful for the further and deep research.更多还原