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中国传媒产权的非国有成分研究

Research on Non-state-owned Components in Property Rights of Media in China

【作者】 李艳华

【导师】 屠忠俊;

【作者基本信息】 华中科技大学 , 新闻学, 2008, 博士

【摘要】 制度经济学家们普遍认为,制度是重要的,有效的产权制度是经济增长的关键。中国国有企业产权制度改革的成果已充分验证这个观点。市场经济体制在中国的建立和完善,为中国传媒经济发展提供了新的制度环境。非国有资本进入传媒业既是中国传媒制度改革的产物也是中国传媒产权制度变革的一个诱因。本文试图回答的问题是:非国有资本以何种方式进入传媒,传媒资本中出现非国有成分使传媒产权要素的分配发生了什么变化,中国的传媒产权制度应该沿着怎样的路径实现创新。本文从制度经济学的视角,通过对非国有资本进入传媒的方式进行考察,建立非国有资本进入后传媒的产权结构模型,分析非国有成分拥有的产权内容要素;指出现实传媒产权已具有非国有成分与现行法律规定的传媒完全国有制的不一致导致较高的交易费用;并提出了中国传媒产权制度的创新途径,展望了中国传媒产权的发展趋势。论文分为七个部分:第一部分:绪论。说明本文的研究动机、目的、意义、研究思路、方法、创新与难点。对传媒产权、传媒产权的非国有成分、新国有制传媒和非完全国有制传媒等关键概念予以界定,对关于产权、传媒产权制度和中国传媒产权现状的研究进行综述和评价。第二部分:传媒所有制。指出传媒所有制决定了传媒产权所有者之间的关系;中国处在计划经济向市场经济的制度变迁过程中,现行法律规定传媒实行完全国有制,但传媒所有制实际上已发生变迁,文章分析了变迁过程的阶段划分。第三部分:传媒产权。指出传媒产权,是一种行为权,包括传媒所有权、占有权、使用权、收益权和处分权。提出了分析传媒产权内容结构的框架,依据产权主体所拥有的产权内容要素,论证了我国传媒产权要素的实际归属已悄然发生了一些变化。第四部分:传媒产权的非国有成分。提出传媒引入非国有资本方式有一级混合和二级混合、未剥离进入和剥离后进入、非国有资本按股收益和承包收益。指出非国有资本进入传媒以后,形成多种现实产权模式。非国有资本主体与国有资本主体共同拥有传媒产权内容中的所有权、占有权、使用权、收益权和处分权。第五部分:法律规定的传媒产权与现实传媒产权。指出非国有资本主体不同程度上拥有传媒产权的某些要素,现实传媒产权中已具有非国有成分。法律上的传媒产权与现实传媒产权的不一致造成了较高的交易费用。第六部分:传媒产权的非国有成分与传媒产权制度的诱致性变迁。指出中国传媒产权制度实际存在的供求非均衡、结构非均衡、利益格局非均衡,政府、传媒与非国有资本之间力量的非均衡等问题导致传媒产权制度发生诱致性变迁,变迁结果是传媒产权中具有非国有成分,形成非完全的国有产权,相应的传媒实体是新国有制传媒和非完全国有制传媒。第七部分:处理中国传媒产权中的非国有成分问题的政策研究。指出传媒产权的非国有成分的合法化是降低交易费用、实现较高制度收益的一种路径;具有非国有成分的传媒主体――新国有制传媒、非完全国有制传媒的合法化是传媒产权制度改革的必然结果。提出把经济状态的现实传媒产权明确规定为国家法律制度的非国有成分,有利于实现国家对传媒的有效控制,消除法律上传媒产权与现实传媒产权的不一致,可减少交易费用,实现较高的产权制度收益。本文对中国传媒产权的非国有成分的现状剖析、理论论证以传媒产权制度改革为最终落脚点。本文认为传媒产权的非国有成分的发展,对中国传媒产权制度的创新起着巨大的推动作用,清晰界定传媒产权,提高产权制度收益是我国传媒产业改革的必然趋势。

【Abstract】 The institutional economists generally believe that the institution is important, and the effective Property Rights Institution is a key point of the economical long-term growth. The innovation achievement of Property Rights Institution in State-owned enterprises of china has firmly proved that viewpoint. Establishment and consummation of market economy system have demonstrated the new institution environment for economic development of media in China. The non-state-owned capital enters media industry is not only the products of Chinese media system transformation, and also becomes one inducement of media property system transforms in China. This dissertation attempts to answer these questions: What kind of way does the non-state-owned capital enter the media? What is the content of property rights of media after the non-state-owned capital entered the media? What kind of way should property rights institution of media realize the innovation along in China?From the viewpoint of institutional economics, this dissertation establishes property rights model after the non-state-owned capital entering media by research of non-state-owned capital entering the media, and analyzes the non-state-owned components in possession of property rights content, then points out the high transaction cost are caused by the difference between the non-state-owned components owned by realistic property rights of media and the state system of media regulated by the current law, and indicates the innovation way of property rights institution of media in China and forecasts the trend of development of property rights of media in China.There are seven parts in this dissertation.Part 1: Introduction. This part illustrates the motivation, intention, significance, the research route, method, innovative idea and literature review about this research; defines such key concepts as property rights, property rights of media, the non-state-owned components of property rights of media, new state system and media of non-complete state system. It puts up summary and the evaluation of property rights institution of media and actuality property rights of media.Part 2: Ownership System of Media. The chapter presents the ownership system of media has decided owner’s relationship of property rights of media. The law regulates that media realizes the complete state system in the process of institution change from the planned economy to the market economy in China. Ownership system of media has changed actually. The article has analyzed the stage division of change process.Part 3: Property Right of Media. This part points out that property right of media is a kind of behavior right which includes ownership, right of possession, appropriation, jus fruendiaut fructus, and disposition right of media. It statements the analysis frame of content structure of property rights of media. Based on the main body of property rights possessed of content essential factor, it demonstrates that the actual ascription of essential factor of property rights has some changes quietly.Part 4: Non-state-owned components in property rights of media. This chapter presents the way that media introduce into non-state-owned capital includes the first order mixed media system, the second order mixed, non- divestiture entered, divestiture entered, stock income and contract income. It forms many kinds of property rights pattern after the non-state-owned capital entered media. The main body of non-state-owned capital and state-owned capital simultaneously possess of media ownership, right of possession, appropriation, jus fruendiaut fructus, and disposition right.Part 5: Legal rights of media and practical property rights of media. It points out that the main body of non-state-owned capital possessed of certain essential factors in property right of media. There are non-state-owned components in practical property rights of media. The high external cost and transaction cost are caused by the difference between legal rights and practical property rights of media.Part 6: Non-state-owned components in property rights of media and induced changes of property rights institution of media. This chapter proposes that induced changes of property rights of media in china due to the issue of non-equilibrium of supply and demand, non-equilibrium of structure, non-equilibrium of benefit structure, non-equilibrium of power of government, media and non-state-owned capital and so on. The change results are the property rights of media possesses non-state-owned components, and forms non-complete state-owned property rights. And the corresponding media entity includes media of new state system and non-complete state system. Part 7: The policy research on procession of the issue about non-state-owned components in property rights of media. This part indicates that the legalization of non-state-owned components in property rights of media is a way to reduce transaction cost and realize the better system income. The legalization of media of new state system and non-complete state system, that is the legalization of the main body of media of non-state-owned components, is the inevitable result of innovation of property rights institution of media. It proposes that realistic property rights of media in economic state regulates explicitly non-state-owned components for the country law. The country can realize effective control, eliminate difference between legal rights and practical property rights of media, reduce transaction cost, and realize the high income from property rights institution.This dissertation analyzes and demonstrates the non-state-owned components property rights of media in China based on the innovation of property rights institution of media. And the author argues that the development of non-state-owned components property rights of media greatly impulses innovation of property rights institution of media in China. Limitation of property rights of media and improvement of the income of property rights institution are the inevitable trend of innovation of media industry in China.

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