旅游产业融合模式研究

【作者】 朱海艳；

【导师】 郝索；

【作者基本信息】 西北大学 ， 旅游管理， 2014， 博士

【摘要】 面对多样化及新型深度的旅游需求与旅游产品功能单一、内涵不足的旅游供给之间的矛盾,寻求旅游产业发展的新模式成为了一个亟待解决的课题。旅游产业通过与其他产业的融合发展能够获得旅游产品数量的丰富、质量的提升及旅游新业态的发展,’成为解决目前旅游产业发展瓶颈的重要途径和选择。由于旅游产业融合理论的研究集中在近几年,对旅游产业融合本质问题的界定存在着很大的争议,并未形成一个统一的理论研究框架,因此目前的理论研究成果并不足以对实践发展提出正确的建议,导致实践发展中促进旅游产业与所有产业进行融合的现象。本文正是在此研究背景下,提出了旅游产业融合模式的研究课题,通过对旅游产业融合概念的梳理和辨析提出了基于概念模型的旅游产业融合模式,并对三种融合模式进行了实证分析从而进一步验证融合模式理论的科学性,为未来旅游业融合的发展提出进一步的建议和意见。本文通过对旅游产业融合概念的梳理和辨析构建了旅游产业融合概念模型,基于概念模型提出了旅游产业主动融合、互动融合和被动融合三种模式并对三种模式的形成机理进行了分析。为了进一步论证旅游产业融合模式的科学性,选取了旅游产业与农业、文化产业和信息产业的融合作为研究对象对三种融合模式理论在实践中的应用进行论证。旅游产业与农业融合研究中基于产业关联和产业融合的关系提出了研究假设,并通过投入率和融合度的测度和分析对研究假设进行验证,在此基础上对旅游产业改变农业产业链的过程进行了进一步的分析。旅游产业与文化产业融合的研究中基于产业间耦合与融合的关系提出了研究假设,并通过协整分析方法对研究假设进行验证,在此基础上进一步分析了旅游产业与文化产业的互动融合状态。旅游产业与信息产业融合的研究中基于产业集群与融合的关系提出了研究假设,并通过相关分析方法对研究假设进行验证。最后,本文基于实证研究结论对旅游产业三种融合模式的特征进行总结,并提出了三种融合模式下的旅游产业融合发展建议。本文研究创新主要体现在三个方面。第一,理论研究上构建了旅游产业融合的概念模型并提出了基于概念模型的三种旅游产业融合模式。基于概念的旅游产业模式在类型划分上具有概念本质区分性和完备性,体现了不同模式之间在概念内涵上的本质区别,同时涵盖了所有的融合实践现象。第二,研究方法上突破了目前旅游产业融合模式研究中定性分析的局限性。基于产业关联、产业耦合和产业集群与产业融合之间的关系提出了相关研究假设并利用投入率分析、协整分析和相关分析对旅游产业三种融合模式进行了检验；第三,研究结论上证明了旅游产业对农业的主动融合模式并证实了该融合模式能够带来融合产业增加值的共同提高,检验了旅游产业与文化产业互动融合模式并辨识了互动融合中的带动产业和行业,验证了信息产业对旅游产业的带动融合作用。更多还原

【Abstract】 Facing the contradiction of the diversity and depth of the tourism demands and the tourism products’ single function and less connotation of the tourism supply, seeking a new model of development of tourism industry has become an urgent issue to solve. Tourism industry’s convergence with other industries can get rich in the number of tourism products, improve the quality of tourism products and develop the new tourism industry, becoming an important way to solve the bottleneck in the development of the tourism industry. As the theoretical researches of tourism industry’s convergence have started in recent years, there are a lot of controversies in the definition of the nature of tourim industry’s convergence. It did not form a unified theoretical research framework, current researches are insufficient to give right proposals to the decelopment of practice, resulting in promoting the tourism industry’s convergence with all industries in the practice. In this background, this paper proposes the research topic of the convergence models of tourism industry. This paper proposes convergence models of tourism industry based on conceptual model by combing and discriminating of convergence concepts of tourism industry. In order to validate the convergence models of the tourism industry, this paper makes empirical analyses to the three convergence models and puts forward further suggestions and comments for the future development of tourism industy’s convergence based on the results of empirical analyses.This paper builds a conceptual model of tourism industry’s convergence by combing and discriminating of convergence concepts of tourism industry and proposes the active, interactive and passive convergence models of tourism industry based on the conceptual model and analyses the formation mechanism of the three convergence models. This paper selects the tourism industry’s convergence with agriculture, cultural industry and information industry as the research objects to argumentate the feasibility of the theory applied in practice. The research of the convergence of tourism industry and agriculture mainly puts forward hypotheses based on the relation between the industry association and convergence and then tests the hypotheses by measuring and analysing of the input rate and convergence degree. On this basis the paper makes further analyses on how tourism industry changes agricultural industry chain. The research of the convergence of tourism industry and cultural industry mainly puts forward hypotheses based on the relation between the industry coupling and convergence and tests the hypotheses by cointegration analysis. On this basis the paper makes further analyses to interactive convergence state in the tourism industry’s convergence with cultural industry. The research of the convergence of tourism industry and information industry mainly puts forward hypotheses based on the relation between the industry clusters and convergence by correlation analysis. Finally, this paper summarizes the features of the three convergence models and proposes the advice to develop the tourism industry’s convergence based on empirical research findings.In this paper, the innovations are reflected in three aspects. Firstly, this paper builds conceptual model of tourism industry and proposes three convergence models of tourism industry based on conceptual model in the theoretical research. The convergence models of tourism industry based on conceptual model embodies the difference of essence of different convergence model and covering all kinds of integration phenomenon. Secondly, this paper breaks the limitation of qualitative analysis in the current convergence model research of tourism industry. This paper proposes hypotheses based on the relationship of industry association, coupling, clusters and industry convergence and tests them by input rates analysis, cointegration analysis and correlation analysis. Thirdly, the conclusions of the study proves that the convergence between tourism industry and agricural industry is tourism industry’s active convergence and confirms that active model can bring together to improve added value of the both industries, tests that the convergence between tourism industry and cultural industry is tourism industry’s interactive convergence and identifies the driven industry and sectors in the interactive convergence, verifies that the information industry’s role of driving the tourim industry to converge.更多还原