【作者】 王鹏；

【导师】 汪波；

【作者基本信息】 天津大学 ， 管理科学与工程， 2011， 博士

【副题名】以SV公司为例

【摘要】 精细化工是化学工业不可分割的重要组成部分，是国民经济中的一个重要支柱产业，涉及多个子产业。经过多年的发展，我国精细化工已经取得了长足进步，但与世界领先企业相比仍有相当差距，比如战略管理、品牌培育、技术创新、市场开发等等。“十二五”精细化工规划提出要加强自主创新，大力发展高性能产品，调整优化产品结构，精细化工自给率达到80%，这对精细化工企业的管理特别是战略管理提出了极为艰巨的挑战。本文以战略地图理论、核心竞争力理论和系统协同理论为依据，采取理论研究与实证分析、定性讨论与定量建模相结合的方式对精细化工企业的协同战略进行探讨，具有较强的理论意义和现实意义。论文的主要内容包括：1．在分析了精细行业的特点和精细化学品特点的基础上，探究精细化工企业的战略特征和战略要素。精细化工企业的战略特征体现在全局性、方向性、层次性、协同性、调适性和风险性等六个方面，具有明显的行业特色；而精细化工企业的战略要素则涉及资源能力、管控模式和企业文化等多个方面。2．构建了精细化工企业的协同战略模式。在环境外激力和内部自发力的双重作用，精细化工企业的资源、管理、组织和文化四要素构成了RMOC协同战略模式，各要素及其子要素彼此相互作用，实现了精细化工企业的战略协同。协同战略是一个动态过程、一种整合行为。3．提出了评价协同战略的SC-SD模型。由于精细化工企业的协同战略体系属于复杂系统，作者借鉴前人的思路，根据协同理论构建了精细化工企业协同战略评价模型，包括指标体系、参数选择、数据处理和计算公式。4．以SV公司为例，分析了SV公司产业现状，构建了SV公司三产业协同战略体系，包括战略定位、实施路径、总体目标和保障条件等，对近年来SV公司多元化战略实施进行了协同评价。总之，论文将理论研究与实际运用结合在一起，创新了企业战略研究的新思路，协同战略的研究框架和方法可对同类企业战略管理提供借鉴。更多还原

【Abstract】 Fine chemical industry is an indiscerptible important component of chemical industry and is one of the important underpinning industry of national economy, which involving multiple sub-industries. After many years of development, the fine chemical industry of our country has made great progress, but compared with the world’s leading enterprise we still have a considerable gap, such as strategic management, brand cultivation, technical innovation, and market development and so on. The twelfth five-year fine chemical plans has put forward to strengthen the independent innovation, to develop high performance products, to adjust and optimize the product structure, to reach the fine chemical self-sufficient rate of80%.All of these is a formidable challenge for the management of fine chemical enterprise especially the strategic management.Based on the strategic map theory, core competence theory and synergetic theory, this paper has taken the combination of the theory study&empirical analysis and qualitative description&quantitative modeling to explore the synergetic strategy of the fine chemical enterprise, which has strong theoretical and practical significance. The main contents of the thesis include:First, on the analysis of the fine chemical industry characteristics and fine chemicals traits, this thesis has discussed the strategic characteristics and strategic elements for fine chemical enterprise. The features of Fine chemical enterprise strategy incarnates as six aspects of whole, direction, arrangement, synergy, adaptation and risk with the obvious industry characteristics. The strategic elements of fine chemical enterprises involve resource capacity, management mode and enterprise culture etc.Second, the paper constructs the synergetic strategy mode for the fine chemical enterprises. With the duple effect of the environmental excitation force and enterprise internal force, the resources/management/organization/culture of the fine chemical enterprise form the RMOC synergetic strategy mode, in which all elements and sub- elements interact with each other to achieve strategic synergy for fine chemical enterprise. Synergetic strategy is a dynamic process, a kind of integrated behavior.Third, the paper brings forward the SC-SD model of evaluation of synergetic strategy. Since the fine chemical enterprise belongs to complicated system, the author, drawing on previous ideas, establishes a fine chemical enterprise synergetic strategy evaluation model according to the synergetic theory,which including index system, parameter selection, data processing and calculation formula.Forth, taking SV Company as an example, the paper made a analysis of the A’s industry status quo, has constructed the SV company three industrial cooperative strategy system including the strategic orientation, implement path, overall targets and security conditions. At last, the synergetic evaluation has been made for SV company diversification strategy.In conclusion, the paper combines the theoretical study and practical application together, innovates a new thought way for enterprise strategy study. The synergetic strategy research framework and method will offer the reference guide for similar enterprises strategic management.更多还原