【作者】 赵敏；

【导师】 周向军；

【作者基本信息】 山东大学 ， 思想政治教育， 2012， 博士

【摘要】 新媒体是在传统媒体发展的基础上运用数字技术、网络技术、移动技术的新的媒体形态,随着互联网、手机的普及和Wbe2.0、3G技术的推进,新媒体成为继报刊、广播、电视等传统媒体以后发展起来的新的媒体形态,新媒体传播因其传播方式的高度自主性、广泛参与性、去中心化的互动性等特点,使广大民众参与到信息的制作和传播过程中,给人们带来了新的虚拟生活方式,也给大学生带来了思想道德层面的积极影响和严峻挑战。一方面使学生增强了民主、平等、独立等现代伦理意识,另一方面由于新媒体传播信息内容的繁杂性、传播方式的的隐蔽性,对大学生思想观念带来冲击,对大学生的道德自律、道德判断、道德行为提出了挑战,新媒体传播创设的虚拟与现实并存的环境,给传统的德育观念、手段带来了严峻挑战和很好的机遇。如何在伴随新媒体而来的信息化、全球化的现代境遇中,创新大学生道德教育,成为一个具有重要价值的课题。本文结合新媒体的特征与功能,以新媒体视阈中的大学生道德教育创新问题为研究对象,从大学生道德教育的现状与问题,新媒体环境下道德教育创新的必要性,以及创新的指导理念、教育模式、教育内容、教育方法、形式、教育途径、教育队伍建设、教育环境、教育评价机制等方面进行了分析探讨。全文除导论和结语外,共分十一章。随着人类社会的发展,媒体形态经历了从报刊、广播、电视等传统媒体到网络、手机、数字电视等新媒体的发展过程,当前新媒体的主要类型有网络媒体、手机媒体、数字电视媒体,新媒体具有交互性与即时性、自主性和参与性、共享性和社群化、个性化与受众的分殊化、信息内容的多元化等特征,具有传播大众文化、引起人们交往方式和社会组织方式的变革、建构公共领域、推进社会民主、影响社会舆论等功能。新媒体的发展对传统道德教育理念和方式方法提出了挑战,同时也为道德教育提供了拓展教育载体、传播道德价值、促进教育的互动性及主体性的发挥等机遇。同时道德教育创新是新媒体环境下实现道德教育意识形态功能的的必然需求,是促进大学生全面发展的必然选择,也是实现道德教育现代发展的自身需求。当前道德教育已经根据新媒体带来的新变化在教育方式、途径等方面进行了有益的探索和尝试,并取得一定成效。但仍存在着运用新媒体的自觉性不强,没有发挥学校、家庭、社会与新媒体教育的合力作用,对新媒体的传播规律把握不准确等问题,存在这些问题的原因主要是道德教育指导理念、模式、内容、方法、途径、队伍建设、新媒体管理机制,教育评价机制与新媒体环境不适应。在新媒体创设的虚拟与现实共存、多元化的环境下,应创新道德教育指导理念,树立虚拟与现实相结合的整体育人理念,一元主导与包容多样的理念,道德教育价值取向与社会道德整体发展趋向相一致的理念,道德教育内容、方式、方法、途径与新媒体传播规律相一致的理念；应根据新媒体环境的变化,建立新媒体虚拟空间与现实空间结合的道德教育模式,建立学校、社会、家长、学生四位一体的与新媒体相结合的立体教育模式；应注重新媒体环境下道德教育内容的创新,加强大学生社会主义核心价值观教育、公民伦理道德教育、道德选择教育,提升学生整体道德能力和水平；应注重大学生道德教育方法、形式的创新,运用网络媒体、手机媒体等新媒体平台创新德育方法,运用自主性德育、参与式德育、选择性德育、主体间性德育、嵌入式德育等新的德育形式；应注重大学生道德教育途径的创新,加强新媒体环境下大学生道德主体的建构,加强新媒体环境下的伦理规范建设、大学生媒介素养教育,加强新媒体与传统媒体的通力合作,发挥媒体的道德教育功能；应创新新媒体环境下的大学生道德教育队伍建设,建立政府、社会、高校组成的队伍建设网络体系,丰富教育队伍的构成,明确队伍的素质要求,加强新媒体管理队伍、新媒体舆论引导队伍、道德教育队伍三支队伍的建设；应着力做好大学生道德教育环境的优化,实现中国传统社会伦理在新媒体带来的信息化、全球化时代的现代转化,优化道德教育的社会环境,建立健全新媒体管理、监控机制,优化新媒体环境,学校加强校园网管理和建设,优化校内教育环境；应创新新媒体环境下大学生道德教育的评价机制,建立新媒体环境下政府、社会、学校、家长四级联动的道德教育评价体系,完善政府对道德教育的奖惩机制。本文运用问卷调查法、访谈法等对新媒体对大学生的道德影响进行定性和定量分析；运用理论联系实际的方法,运用马克思主义伦理学、传播学和思想政治教育学等多学科交叉研究的方法,对新媒体视阈中大学生道德教育创新问题进行分析和阐述；运用实证研究法,通过建立德育网站、德育播客、手机短信教育平台等方式,从实际德育工作中探索运用新媒体对大学生进行道德教育的有效途径,为研究提供现实依据。本研究有助于宣传和教育主管部门、高校及其师生把握新媒体环境下大学生道德教育的基本规律,在具体工作中提高可操作性,增强实际效果,并进一步丰富思想政治教育的理论研究。更多还原

【Abstract】 New media is in the traditional media development based on the use of digital technology, network technology, mobile technology of new media forms, with the advent of the Internet, the popularity of mobile phone and Wbe2.0,3G technology advances, new media after newspaper, radio, television and other traditional media developed after the new media forms, new media for the mode of transmission of a high degree of autonomy, extensive participation, to the center of the interaction characteristics, so that the majority of people involved in the production and dissemination of information in the process, bring a new virtual life style, but also brings to students ideological and moral levels of positive affect and grim challenge. Hand to enable students to enhance democracy, equality, independence of modern ethic consciousness, on the other hand, because of the new media content complexity, mode of transmission of concealment, the impact on College Students’ ideology of college students, moral self-discipline, moral judgment, moral behavior presents challenges, new media to create a virtual and reality coexist in the environment, to the traditional concept of moral education means, brought grim challenge and good opportunity. How in the new media to the informationization, globalization of the modern environment, innovation of College Students’ moral education, has become a significant task.In this paper the characteristics and function of new media, new media from the perspective of the college students’ moral education innovation as the object of study, from the university students’ moral education situation and problems, the new media environment moral education the necessity of innovation, and innovation of the guiding idea, education mode, education content, education method, education form,, education staff construction, educational environment, educational evaluation mechanism and other aspects were analyzed and discussed. In addition to the introduction and conclusion, is divided into eleven chapters.With the development of human society, the media experienced a form from newspapers, radio, television and other traditional media to the network, mobile phone, digital television and other new media developing process, the new media is the main types of network media, mobile phone media, digital television, new media interactive and real-time, autonomy and participation, sharing and community, personalized and audience de-differentiation, information content of a plurality of such features, with the spread of popular culture, caused people to contact and social organization transformation, the construction of the public sphere, to promote social democracy, affect social public opinion and other functions.The development of new media on the traditional moral education ideas and methods presented a challenge, but also for the moral education provides development education, dissemination of moral value, to promote education and interaction of subjectivity and other opportunities. At the same time moral education innovation under the new media environment to realize moral education ideology function requirement, promote college students’ all-round development choice inevitably, is also the modern moral education development needs.The moral education under the new media has brought new change in education, the ways of beneficial exploration and attempt, obtained certain result. But there still exists the use of new media consciousness is not strong, did not play school, family, society and new media education resultant force, the new media law grasp the inaccurate problem, the reason of these problems is the main moral education guiding idea, mode, content, method, approach, team building, the new media management mechanism, the system of educational evaluation and new media environment adaptation.In the new media to create virtual and reality coexist, diversified environment, should innovate moral education guiding idea, set up the combination of virtual and reality of the overall concept of educating people, an element dominant and accept diversity concept, moral education value orientation and social ethics overall development trend consistent philosophy, moral education content, style, method, ways and new media law consistent with the philosophy; should be based on the new media environment changes, new media virtual and realistic space combination mode of moral education, the establishment of schools, community, parents, students of four in one of the new media with combined three-dimensional educational mode; should note to media environment moral education content innovation, strengthen college students’ socialism core value education, citizen moral education, moral education, promote students’ overall moral ability and level; college students moral education method, the form of innovation, the use of online media, mobile phone media and other new media platform to innovate moral education method, using independent moral education, moral education, selective participation moral education, moral education, moral education subjectivity embedded new moral education should form; Pay attention to the moral education of college students ways of innovation in new media environment, strengthen college students’ moral construction of subject under the new media environment, strengthen the construction of ethical standards, the media literacy education of college students, strengthen the new media and traditional media act with united strength, play the media’s function of moral education; to innovation in new media environment moral education of the college students team construction, build government, society, colleges and universities team construction network system, enrich the educational team composition, clear quality requirements, strengthen new media management team, new media guide public opinion, moral education team team construction of three team; should focus on optimizing the environment of moral education for college students, Chinese traditional social ethics in the new media in the era of globalization of information, modern transformation.Optimization of moral education social environment, establishing the new media management, monitoring mechanism, optimize the environment of new media, the school to strengthen the campus network management and construction, optimization of school education environment; we should innovate the moral education of College Students under the new media environment evaluation mechanism, establish the new media environment, society government the school, parents, four grade joint moral Education evaluation system, perfect government mechanism of rewards and punishments to moral education.In this paper, by using the method of questionnaire investigation, interviews and so on the new media on College Students’ moral implications for qualitative and quantitative analysis; using the method of linking theory with practice, using Marx’s ethics, communication theory and ideological and political education in multidisciplinary research methods, the new media from the perspective of College Students’ moral education innovation problem analysis and exposition the use of empirical research method;, through the establishment of moral education moral education website, podcast, mobile phone short message platform of education and other means, from the actual work in moral education to explore the use of new media on College Students’ moral education effective way, which provide practical basis.This study contributes to the propaganda and education departments, universities and their students to grasp the new media environment moral education of College Students under the basic law, in specific work to improve the operability, enhance actual effect, and further enrich the theoretical research of Ideological and political education.更多还原