【作者】 王凤鸣；

【导师】 吴育华； 刘金兰；

【作者基本信息】 天津大学 ， 管理科学与工程， 2011， 博士

【摘要】 我国于1999年进入了老龄社会,是世界上老年人口最多的国家。从已经人口老龄化的经济发达国家看,人口老龄化对社会经济发展冲击影响巨大,它几乎影响到社会经济发展的方方面面,它关系到社会的投资、生产、流通、储蓄、消费等各个领域,都是一些涉及社会经济结构、社会发展方面的根本问题。所以,人口老龄化必然要引起国家财政结构、消费方式和投资结构上的巨大变化、产业结构及家庭结构的变化。人口老龄化对人类生活的方方面面都会产生重大的影响。其中老年人住宅问题就是一个非常重要的问题,解决好老年人住宅问题,能够直接或间接地减轻人口老龄化对社会的投资、生产、流通、储蓄、消费等各个领域的影响,以及对社会福利、医疗保险、劳动就业、城市规划和市政建设等方面的问题。本文在借鉴国内外研究成果的基础上,分析了我国人口老龄化的问题,并重点研究了我国老年人居住方式、家庭结构、居住需求以及大型老年宜居社区和老年住宅市场的开发模式以及营销策略。论文的主要内容如下:首先,论文研究了世界人口老龄化及我国的人口老龄化问题。从人口老龄化的界定及成因入手,分析了世界人口老龄化发展趋势和我国现阶段的人口年龄结构变化及我国人口老龄化的特点。第二,论文对我国的老年住宅市场及其开发模式进行了研究。通过对我国老年住宅现状的分析,研究了我国老年住宅市场的影响因素及其所面临的问题,进而分析了我国老年住宅的市场前景。同时,在充分了解我国老年住宅开发现状的基础上,从建筑的视角提出了我国大型老年养老社区以及老年住宅的规划设计原则与开发模式。第三,论文分析了我国老年住宅的养老模式和营销策略,建立了非对称信息下的动态博弈模型,同时,论文通过对我国老年人消费特点的研究,探讨了反向住房抵押贷款对社会养老的作用,从多个角度分析了我国老年住宅的营销策略。最后,论文以上海亲和源和北京太阳城国际老年公寓、东方太阳城三个大型老年社区的开发为例,运用前文所得到的结论和方法,对该社区的设计理念、开发、运营模式及经验、教训进行了深入的探讨和分析。更多还原

【Abstract】 China entered the aging society in 1999, having the largest elderly population in the world. History has proved that population aging has significant impacts on every aspect of human life. In economic field, population aging influences on economic growth, investment, consummation and labor market. In the society, population aging gives an impact on social welfare, health care system, housing and migration. The elderly housing is a very important problem among them. Good solutions to the elderly housing can alleviate the impacts brought by populating aging on social investment, social welfare, health care and insurance, labor and employment, urban planning and municipal construction directly or indirectly. In this paper, the population aging is analyzed based on the research results home and abroad. The marketing prospect, development mode, marketing strategy, living style and family structure of the elderly housing in China are mainly emphasized.The main contexts of the paper are as follows:At first, the paper studies the population aging at home and abroad. Starting on the definition and the cause of population aging, the paper analyzed the developing trend of world population aging and the change of current population structure and characteristics in China.Secondly, the marketing and the development mode, the influencing factors and the environment of the elderly housing in China are studied in order to probe its marketing prospects. At the same time, the development mode of the elderly housing are brought up on the study basis of the development status.Thirdly, the paper analyses the empirical mode and the marketing strategy of the elderly housing, builds dynamic game model under asymmetry information. Meanwhile, the paper studies the consumption characteristics of the elderly in China, probes the effect of the reverse housing mortgage to social pension, and analyses the marketing strategy of the elderly housing from several angles.Lastly, taking Beijing Sunshine City Elderly Community, Shanghai Orientation Sunshine City and Shanghai Qin He Yuan as examples and using methods mentioned in the article, the paper deeply analyzed and discussed the ideas of designing communities, developing and operation mode, experiences and lessons of the three communities above mentioned.更多还原