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基于持续竞争优势的企业文化作用机理研究

Research on Corporate Culture Mechanism Based on Sustainable Competitive Advantage

【作者】 王德胜

【导师】 汪波;

【作者基本信息】 天津大学 , 管理科学与工程, 2010, 博士

【摘要】 进入21世纪,经济全球化、竞争国际化、信息网络化、技术发展快速化的特征表现得更加突出,企业面临着更加动态、复杂和不确定的环境,知识经济时代的到来在为企业发展提供更大发展空间的同时,也为企业的发展带来了更加严峻的挑战与压力。在这样的背景下,企业能否保持持续竞争优势以及如何保持持续竞争优势,就成为当今企业面临的比管理效率更难实现的目标。与此同时,企业持续竞争优势的主流理论在深化发展的过程中日益显示出引入企业文化或价值观因素的必然性。因为人们逐渐认识到企业本身不仅仅是赚取利润的经济组织,还是一种文化载体或文化共同体,共同的价值理念在企业内部本身就是一种稀缺的战略性资源、一种独特的难以模仿和替代的能力、一种积极进取的创新精神和一种隐性的默会知识。因此,探究企业文化对企业持续竞争优势的作用机理就具有了很强的现实必要性,这也恰好作为本论文的选题来源。论文在研究过程中,既注重理论演化的逻辑性、严谨性,又立足于企业永续发展的实际需要,在进行理论借鉴和整合的同时,也为企业的文化构建和价值性展现开辟了新的研究方向。论文第一章为绪论。第二章对企业持续竞争优势和企业文化的相关理论进行了综述,并对二者之间关系的主要研究视角进行了阐述。第三章在整合持续竞争优势理论的基础上,提出了分析的框架和驱动企业持续竞争优势的能力组合;通过对企业文化特质的测量,分析了不同特质的企业文化对企业能力的影响机理,并以能力为中间变量构建了企业文化对持续竞争优势作用的理论模型。第四章通过问卷调查和访谈,对企业文化对持续竞争优势作用的模型进行了实证检验。第五章以高成长性企业为例,运用丹尼尔森模型对样本企业的文化特征进行了分析,进一步验证了论文提出的观点和结论。第六章阐述了企业文化变革的动因、阻力及对策,在剖析当前企业文化建设存在问题的基础上,明确了获取持续竞争优势的企业文化建设重点。第七章为总结与展望。论文在研究过程中取得的创新性成果是:首先在理论上对企业持续竞争优势的主流理论进行了整合,构建了具有内在一致性的分析框架,初步实现了竞争优势理论研究的规范化;提出了企业文化的特质并进行了测量,避免了对企业文化泛泛而谈的欠缺,通过企业能力这一―介质‖,论述了企业文化对企业持续竞争优势的作用机理。其次,综合运用了规范研究、实证研究和多案例研究的方法,对论文的观点和结论进行了较为充分的定性分析和定量研究。再次,阐述了基于持续竞争优势的企业文化构建内容,为企业家重视企业文化的价值性提供了思路。

【Abstract】 Step into 21 century, the characteristics of economic globalization, internationalized competition, information networking and rapid technological development have been popped out even more than the past. Enterprises are facing an environment mixed with increased dynamics, complex and uncertainty, and for their development, the era of knowledge– driven economy provides more development spaces as well as severe challenges and pressures. Under this background, can enterprise keep sustained competence and how enterprise keeps sustained competence have been voted as even harder goals to achieve than managerial effectiveness. At the same time, the inevitabilities of bringing in corporate culture or factors of sense of worth have been showed during the deepen development process of enterprise sustained competence, because people have realized enterprise itself is not only an economic organization of earning profit, but also a cultural supporter or cultural community. In enterprises, common theories of value is a rare strategic resources, a unique ability which are hard to copy and instead, a creation spirit which is up and coming, a recessive common sense. Therefore, explore corporate culture has strong actual necessity on the―mechanism of action‖of enterprise sustained competence, and it is also the source of this dissertation‘s selected topic. During the research process, the dissertation has been emphasized on the logic of theory evolvement and be established in the actual necessity of enterprise continuous development, it uses theory as a source of reference and to integrate as well as opening up a new research direction for corporate cultural structure and value emerge.The thesis is structured as follows. Chapter 1 introduces the background, purpose and main topic of the study. Chapter 2 summarized the related principles of enterprise sustained competence and corporate culture, and elaborates the main research aspects of their relationship. Chapter 3 provides a combination of analytical framework and abilities driven enterprise sustained competence on the ground of integrate theories of sustained competence. Through measuring the characteristics of corporate culture, analyze influential principles that different corporate cultures can have on enterprise ability. It also uses ability as the middle variable constructed a theory model which corporate culture effects on enterprise sustained competence. Chapter 4 examined the theory model via questionnaire survey and interview. Chapter 5 takes example of high development enterprises, analyzes the characteristics of corporate culture of the sample enterprises by applying the―Danielson model‖, and approves the dissertation‘s viewpoints and conclusion. Chapter 6 elaborates the reasons of corporate culture‘s change, resistance and solution, it defined the importance of acquire the right corporate culture for competitive advantage on the ground of analyzing the problems of the current corporate culture structure. Chapter 7 summaries the whole thesis and provides suggestions for improvements and future study of this topic.The creative results of this dissertation during its research process are: firstly, it integrates the main principles of enterprise sustained competence in theory, constructs analytical framework which keeps consistency internally, initially achieved standardization of competitive advantage principle research; proposed the characteristics of corporate culture and made measurement, avoid deficiencies of corporate culture while talking in generalities. Discussed the effectiveness of corporate culture has on enterprise sustained competence through the―media‖- enterprise ability. Secondly, sufficient qualitative analysis and quantitative study have been made for the dissertation‘s standpoint and conclusion by integrate use of standard research, demonstration research and multi-case study. Once again to elaborate the content of corporate culture based on enterprise sustained competence provides train of thought for entrepreneurs who pay attention to corporate culture‘s value.

  • 【网络出版投稿人】 天津大学
  • 【网络出版年期】2011年 07期
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