【作者】 尕锋盘山；

【导师】 罗洪铁；

【作者基本信息】 西南大学 ， 思想政治教育， 2011， 博士

【摘要】 任何国家,统治阶级为了维护自身的统治必须对其统治的合法性进行宣传,从这个意义上说,作为各个国家的执政党而言,认识宣传的魅力,利用好宣传的方法,开展好宣传工作都是极其必要的。中国是由中国共产党领导的社会主义国家,中国共产党自诞生之日起就重视宣传工作,可以说宣传工作的发展与成熟是与党的发展同步的。从现实环境来看,宣传工作特别是党的典型宣传工作对中国共产党在党的建设、党的政策的实施等方面具有重要意义。党的宣传是人民的宣传,是激发人民群众参与社会服务的积极性和展示党的方针、政策的宣传。党的典型宣传是党的宣传工作的重要组成部分。在中国共产党成长过程中,党的典型宣传工作曾起到了重要作用。在近现代发展史中,典型宣传在党的军事工作、政治工作中也具有重要意义,甚至是党工作的重要方法。在不同的历史时期和社会背景下,党的宣传部门针对不同的政治需要塑造了一大批的各种各样的典型,并通过发挥典型的榜样作用和示范效应,有效地宣传了党的路线方针政策。典型宣传工作对于中国共产党来说不仅是一种宣传工作形式,还是中国共产党改造中国社会实践活动的重要途径。党的典型宣传工作无论是在革命战争年代还是和平建设时期都取得了显著的成就。在革命战争年代,它所塑造的典型人物形象和典型事件为新中国的建立起到了巨大的推动作用,新中国成立60年来,党的典型宣传工作始终以它独特的方式,服务于社会主义现代化建设。但是,不容否认,当前党的典型宣传工作在取得巨大成绩的同时,也面临着来自社会、受众的挑战,党的典型宣传工作自身也有问题亟待解决。同时,这些问题的背后又有着深层次的社会、典型宣传工作自身及受众个体等深层次的原因。在分析和解决党的典型宣传工作所面临的问题时,更为必要的是认真分析当前国际国内世界发展的整体状况,针对当前出现的新情况、新问题实施提出党的典型宣传工作的对策并对党的典型宣传工作的发展趋势进行预测和比较。更多还原

【Abstract】 In any country, the ruling class propagandizes the validity in order to maintain its rule. In this sense, it’s of vital importance to know the necessity and methods of propaganda for ruling Party. China is a socialist country led by Chinese Communist Party and great importance has been attached to propaganda since the birth of the Party. The development and improvement of the propaganda have been taking along with the maturity of our Party simultaneously. Judging from the realistic environment, Propaganda work, especially the Party’s model propaganda work for the Chinese Communist Party has great significance to the aspects of Party construction and the Party’s policy implementation. The Party’s propaganda is people’s propaganda and it is an effective way to stimulates people’s initiative to participate social service and a good way to publicize the Party’s policies and guiding principles. The Party’s model propaganda work is a important part of The Party’s propaganda work.. The Party’s model propaganda has played an important role during the growth of Chinese Communist Party. In modern history, model propaganda also has important meaning in Party’s military and political work.It’s even an essential working method of our Party. In different historical periods and under different social circumstances, The Party’s propaganda departments have set up a large number of various model images according to different political needs, which effectively promote the party’s guiding line, principles and policies through typical example function and demonstration effect. To Chinese Communist Party, model propaganda is not only a way of publicizing but also a important way to carry out the reform of social practice. The Party’s model propaganda work has made great achievements whenever it’s during war time or construction period in peace. During war time, some model images and incidents were set up, which greatly promoted the founding of our country. For the 60 years since the founding of our country, the Party’s model propaganda work has always been serving the socialist modernization with its unique way. However, there is no denying that the current party’s model propaganda work has made great achievements, but also faces challenges from society, readers and problems of itself needed to be solved. In the meantime, there are some profound causes of social, model propaganda work and individual levels of audience. In the typical analysis and the problems faced by the propaganda work, it is more necessary to carefully analyze the current domestic and international development of the world’s overall situation and in view of the new situations and problems, to put forward the Party’s model implementation countermeasures, the publicity of the party’s typical work and as well as the forecast and comparison of publicity trend.更多还原