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汽车外观色彩的发展演变研究

Study on the Development and Evolution of Automobile Exterior Color

【作者】 李小沛

【导师】 赵新军;

【作者基本信息】 东北大学 , 机械设计及理论, 2008, 硕士

【摘要】 汽车作为产品设计中的一朵奇葩,是技术与艺术的完美结合,是流动着的艺术品。随着时代的发展,色彩设计在汽车造型中起着至关重要的作用,已经成为影响汽车销售和汽车改型工作的一个重要因素。汽车作为高科技产品自上个世纪进入中国以来,直到今天,它已经成为与人们生活息息相关的事物。在经历了技术的改进与造型的发展之后,汽车色彩设计已经成为打造新车型和争夺市场的重要手段。而目前国内市场上的汽车车型多为引进车型,虽然在技术上、功能使用上能够较好的满足用户的需求,但是汽车外观和内饰色彩的设计却差强人意。随着人们审美观念的提高,对汽车这种高档消费品的需求也日益增加,对色彩的要求也逐渐提高,因此汽车色彩设计成为现代设计师进一步研究的课题。在国外,如欧美和日本等汽车工业非常发达的国家和地区,具有很成熟的消费市场,而它们对汽车色彩的研究也相对的较早、较成熟。因此,通过对汽车色彩的发展演变研究,总结汽车色彩演变的一般特点,分析影响汽车色彩演变的因素,对设计符合中国人的色彩审美习惯与色彩意识的汽车有很好的借鉴意义。本文通过对色彩基本原理的概述以及对色彩设计的分析、阐述,整理出汽车色彩设计与相关领域的关系。通过汽车色彩设计发展演变的研究分析,尝试着概括了汽车色彩设计的一般特点,分析了影响汽车色彩变化的一些相关因素,探讨了进行汽车流行色预测的方法,并且预测了未来几年里汽车色彩设计的发展趋势。希望通过本文的阐述可以对未来汽车的色彩设计提供一些有益的参考。

【Abstract】 As wonderful work of the product design, car is the perfect combination of technology and art, is the fluxional works of art. With the development of the times, the color design in the shape of the car plays a vital role, has become an important factor to impact car sales and car modification work.As a high-tech products,to China last century until today, car has become closely related things to people’s lives. After the improvements in technology and the development of modeling, automotive color design has become a new model and create an important means for the market. Most of current domestic car models on the market are introduced from developed country. Although the technical, functional use to better meet the needs of users, the car’s exterior and interior color design is far from satisfactory. With the improvement of people’s aesthetic concepts,the demand for the car, high-grade consumer goods, also is increased, the requirements to car color have gradually increased, so automotive color design is a subject which modern designers need further study.In foreign countries, such as Europe and the United States and Japan, the developed auto industry has a very mature consumer market, and there is relatively earlier and more mature study on car color in those countries. Therefore, it’s the good reference to design the car accord with the Chinese people’s habit of color and color aesthetic awareness by studying the development and evolution of the car, summeing up the general evolution of the automotive color characteristics, analysising the factor to impact f the evolution of the automotive color.According to analysis and explanation of basic principles outlined in color on color and design, author take the relations between car color design and related fields.Through the research and analysis on the development and evolution of automotive color design, author try to summarize the general characteristics in car color design ,analysis number of car-related factors which impact changes of car color, treat how to forecast the change in color of the car, and forecasts trend of car color design for the next few years. Hope that there could be some valuable reference through this paper can be elaborated on the future of automotive color design provide some useful information.

【关键词】 汽车色彩演变发展趋势流行色
【Key words】 automobilecolorevolutiondevelopment trendfashion color
  • 【网络出版投稿人】 东北大学
  • 【网络出版年期】2012年 03期
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