腾冲旅游产业竞争力提升研究

【作者】 赵健；

【导师】 许南垣；

【作者基本信息】 云南财经大学 ， 旅游管理， 2010， 硕士

【摘要】 旅游业作为战略性产业,已经成为我国国民经济的重点产业和先导产业,旅游产业地位不断提升,对国家经济的综合带动作用更加突出,成为持续提升国民生活质量、全面建设小康社会和推动国民经济发展的重要内容。改革开放以来,我国旅游业快速发展,产业规模不断扩大,产业体系日趋完善。在这种背景下,有关旅游产业竞争力方面的研究逐渐进入了我们的研究视野。本文对旅游产业竞争力的内涵及相关理论进行回顾,对其相关的几个概念—竞争力、产业竞争力、旅游产业竞争力分别进行界定,并在参考前人构建的旅游产业竞争力模型的基础上,结合影响旅游产业发展的关键性影响因素,提出了区域旅游产业竞争力分析模型。本文以云南省腾冲县作为研究对象,通过数据分析和定性研究,从资源竞争力、区位竞争力、基础竞争力、市场竞争力以及环境竞争力这五个方面,对腾冲旅游产业竞争力的现状进行全面地分析评价。并在此基础上,明确腾冲县旅游产业发展的定位和战略,提出了有利于提升当地旅游产业竞争力的对策建议。本文认为腾冲旅游产业虽然形成了一定的竞争力,但依然是初级的资源和区位竞争优势,尚未能达到将资源和区位竞争优势转化为产业竞争优势的水平。这就需要腾冲从长远角度考虑,依托现有旅游业发展的基础条件,加强旅游管理体制改革,充分挖掘当地旅游产业发展的潜力,引导当地产业结构调整与转型升级,带动相关产业快速发展,力争实现腾冲旅游产业竞争力的不断提升。本文对腾冲这样一个边疆地区的县级城市进行旅游产业竞争力的深入分析,在一定程度上既丰富了旅游产业竞争力研究的理论内容,又对以后提升腾冲旅游产业竞争力具有现实的意义。更多还原

【Abstract】 Tourism as a strategic industry for China’s national economy has become the focus of industry and leading industry. Continuously upgrade the status of tourism industry, and to the national economy more prominent role in the integrated drive, tourism industry has become an important content of sustained lift in the national quality of life and building a moderately prosperous society and to promote national economic development. Since the reform and opening up, our country tourism industry develop rapidly, the industrial scale expands unceasingly, the industrial system consummates day by day. Under this situation, the research related to the competitiveness of the tourism industry gradually incorporated into our research field.In this paper, the connotation of the competitiveness of the tourism industry and related theories reviewed. Several pairs of related concepts were defined, including competitiveness, industrial competitiveness and tourism industry competitiveness. On the basis of tourism industry competitive models that already constructed, combination of key factors affecting tourism industry, this article put forward the regional tourism industry competitiveness analysis model.In this paper, Tengchong County, Yunnan Province as the research object, through data analysis and qualitative research, the comprehensive analysis and assessment of the current situation of tourism industry competitiveness of Tengchong has been carried on from five factors: the competitiveness of resource, regional, foundation, market and environmental. Based on this, the author found out the localization and strategy of traveling industrial development, and proposed the countermeasure suggestion that in favor of enhancing the competitiveness of the local tourism industry.Although the tourism industry of Tengchong has formed certain competitive power, remains the primary resources and geographical competitive advantage, not been able to reach the level of transforms the resources and the position competitive advantage as the industry competitive advantage. This needs Tengchong from the long-term angle consideration, relying on the basis of the existing conditions for tourism development, strengthening the traveling management system reform, fully tap the potential of local tourism industry development, guides the local industry restructure and the reforming promotion, leads the related industry to develop fast, strive to achieve the continuous improvement of the competitiveness of tourism industry of Tengchong. In this paper, the thorough analysis of industrial competitiveness about Tengchong, as a border areas of county-level cities, to a certain extent has already enriched the traveling industry competitive power research theory content, and have the reality significance to later promotes the Tengchong traveling industry competitive power.更多还原