【作者】 余翼；

【导师】 何春耕；

【作者基本信息】 湖南大学 ， 新闻传播学， 2010， 硕士

【摘要】 在1990年至2010年的20年间,中国经济飞速发展,中国社会也发生了翻天覆地的变化。政治经济体制的深刻变革和社会主义市场经济体制的确立给中国政治经济的各个方面带来了深刻影响。电影产业作为文化产业的重要产业,是中国文化产业中改革最彻底,政策最开放的行业。同时因其具有特殊的意识形态属性,政府对于电影产业的管理显得尤为重要,既要发挥其商业功能,发展大电影产业,同时又要坚持正确的导向、发挥其政治宣传功能以及艺术表达功能。从1993年电影发行体制改革开始以来,中国电影业开始走上产业化发展的道路。这一时期,政府电影管理部门出台政策数量多、频率高、开放尺度不断放大,这些有利政策为中国电影产业发展创造了良好的政策环境,降低了电影投资的政策风险,为电影产业的繁荣起到了重要的作用。本选题站在产业管理政策的角度,首先对20世纪90年代以来的中国电影产业政策的发展环境和发展历程作了系统的梳理,归纳出电影产业管理政策发展的两个阶段。再次,从横向分析的角度把中国电影产业管理政策内容分为行政管理政策、市场管理政策、投融资管理政策、人力资源管理政策等几个方面,从内容体系建构及变化特征方面从正反两面分析政策管理给当代电影产业带来的影响,并从三个方面分析归纳出中国电影产业管理政策的变化特征：1、政策理念：由随机摸索向1+1>2转变；2、政策取向：由低级层次向高级层次转化；3、政策形式：由“红头文件”向法律框架转化。第三,本选题根据20世纪90年代以来,管理政策发展历史与现状找出目前存在的几点问题,并针对不同的问题提出针对性建议：1、完善我国电影产业政策的决策机制,从决策机制的层面提高电影产业管理政策的制定；2、建立系统科学的电影产业管理政策3、建立电影产业管理政策的追踪评价系统。更多还原

【Abstract】 In 1990s,great changes took place in China, especially in the field of society and economy. The deep revolution of politic and economy system,and the foundation of the socialism market economy system have influenced Chinese politic and economy totally. In the film industry, as a pillar of culture industry, and the revolution is deepest and the policy is the most open.Meanwhile,because of the unique nature of ideology, it is very important for our government to manage the film industry so as to maintain its commercial function for developing it deeply and also keep a right direction to maintain its use for politic propaganda and art expression.Since the revolution for the issuance system of film in 1993,Chinese film is on the way to its industrialization. During this period, the managing department of Chinese film posted many policies frequently, loosing step by step.These measures created a better surrounding and lowered the risk for making a film,also was active to bring the prosperity of Chinese film.This essay stands in the angle of politics management. Firstly, it induces the movie regulatory policy’development into two times which on the basis of combing the situation from historical and present.Then, it divides the Chinese movie policy into several aspects from the horizontal analysis which are administration,the trade management, the social and the investment management and so on. And through analyzing the achievements came from the change of the content system,summarizing four rules of China movie policy’ evolution:1.policy idea:change from random groping to 1+1>2;2.policy direction:transform low level into high level;3.policy style:convert "red tape" into law framework.Third, based on the development history and actuality of the management policy since 90s,thie topic will find out several existing problems,then put forward the suggestions accordingly:a. perfecting decision-making mechanism of movie industry policy in China,improving the policy decision of movie industry from a decision-making mechanism level;b.establishing a systematic and scientific movie industry management policy;c.building tracking and evaluation system of movie industry management policy.更多还原