【作者】 王莎；

【导师】 何春耕；

【作者基本信息】 湖南大学 ， 传播学， 2010， 硕士

【摘要】 广播电视产业的发展离不开大量的资金扶持,尤其面临市场经济的快速发展,以及应对国际化挑战,广播电视产业投融资政策应运而生,自20世纪90年代出现“资本运营”概念后,国家陆续出台了若干广播电视产业投融资政策,引导、规范投融资主体合理的投融资行为,尤其是加入WTO后,以及2004年开始的文化产业改革,投融资体制改革启动,政策层面也处于不断的调整中,呈现出不同阶段不同的政策特征,从数量上来看,广播电视产业投融资政策越来越多,尤其是面临数字化等新媒体的快速发展。从内容上讲,仍是以体制内的变革为主,实现对民营、外资等资本的有限开放。从影响力上来讲,广播电视产业投融资政策促进了产业的繁荣发展。本文以“广播电视产业投融资政策”作为研究切入点,首先分析我国20世纪90年代以来广播电视产业发展以及投融资政策,得出投融资政策阶段发展特点以及在广播电视产业中重要影响意义,其次提出广播电视产业投融资政策存在问题,并进行归纳梳理,最后针对中国广播电视产业投融资政策存在问题,探析其改进建议。通过本文研究得出以下结论：(1)广播电视产业投融资政策呈阶段发展特征。1990-1992年广播电视产业处于起步阶段,政策以“政府管制”为主；1993-2002年整体上呈现“徘徊阶段”,即“投融资”政策表现为一定程度上的开放,但十分有局限性,仍属于体制内变革阶段；2003年至今政策基调以“鼓励、开放”为主。完善了鼓励非公有制资本进入文化产业发展的政策。(2)广播电视产业投融资政策系统特征：从政策主导因素上,广播电视产业投融资政策以“政府”为主导因素。从体制改革上,投融资体制的建立和完善对广播电视产业发展具有重大影响意义。从政策主体内容规定上,广播电视产业投融资面向不同对象(外资、民营)有不同的政策规定。(3)广播电视产业投融资政策改进建议：广播电视产业可在体制上进行完善、消除国内垄断性和封闭型、考虑国际化因素、迎接数字电视发展带来的新一轮的投融资环境、做好内容监管工作、激发媒介产业活力、培育产业发展所需人才、推行传媒资本运营策略、建立传媒法规等方面进行完善。更多还原

【Abstract】 Radio and television industry can’t develop without funds to support, in particular, with rapid development of market economy, and respond to international challenges,investment and financing policy came into being, since the 90’s, "equity" concept,there have introduced a number of investment and financing policies, guidance, planning financing behavior, especially joining the WTO, and the 2004 start of the cultural industry reform, investment and financing system reform started,policy also in a constant adjustment, showing the characteristics of different policies at different stages, from the quantitative,investment and financing policies more and more, especially in the face of digital and other new media’s rapid development. From the content perspective, is still mainly based on the changes within the system, private, foreign investment capital limited opening. From the influence of speaking, investment and financing policies promote the prosperity and development of industry.In this thesis, first, analy investment and financing policies of the 90’s, phase derived features and important influence on radio and television industry significance, followed by the proposed problems, and summing comb, finally proposed recommendations for improvement. Analysis indicates that radio and television industry has the following characteristics:stage of development characteristics.1990-1992:Radio and TV industry at the initial stage, the main feature of the policy is "government control"; Policy characteristics of 1993-2002:overall, "wandering stage", that "Financing" policy reflected to a certain extent, but very limited, is still in stage of change within the system; policy since 2003 is characterized by:Policy tone to "encourage, open". Improve non-public capital into cultural industry policy. (2) radio and television industry, Investment and Financing Policy Analyst the "government" as the leading policy factor; reform and the establishment of radio and television industry on the impact of investment and financing policies; radio and television industry, investment and financing for different objects (foreign, private) and other three aspects of policy analysis. Radio and television investment and financing policies as a whole, is the cause of change within the system, but gradually trend to open.private capital, foreign capital, social capital are overwhelming force. different subjects have different financing policies,Again, propose the following specific recommendations:perfect in the institutional, elimination of domestic monopolies, to consider factors in the international technology, to receive the new one’s investment and financing environment of digital TV development,make supervision and management of content well.stimulate vitality of media industry.training professionals needed for development.implement the media capital operation strategy,establish laws and regulations in this areas.更多还原