【作者】 杨蕊蕊；

【导师】 王炼；

【作者基本信息】 长安大学 ， 交通运输规划与管理， 2010， 硕士

【摘要】 现代快递业经过近三十年的发展,现已成为一个利润丰厚、市场规模及潜力巨大的产业。民营快递企业自产生之日起,依托我国宏观经济发展所产生的巨大的市场要求,凭借自身优势,迅速发展成为快递业不可或缺的组成部分。然而,民营快递业的处境和发展前景却令人担忧。一方面是外资快递巨头的大举进入,另一方面是来自国有快递企业的压力。我国民营快递企业如何面对国内外快递企业的竞争压力,如何应对政策的调整,如何借助自身优势,如何应对来自内部的问题,并找到发展对策,是众多民营快递企业考虑的问题,也是本文研究的问题。本文首先对快递相关理论的阐述,并总结了我国快递业的发展历程及发展现状,为文章进一步的分析奠定基础；其次,本文对民营快递企业的宏观环境及自身发展状况进行分析,得出我国民营快递企业发展的优势、劣势、机会及威胁；然后,基于宏观环境及自身发展状况的分析,进行我国民营快递企业发展的对策研究,分别从政府层面、民营快递企业发展层面给出具体的措施建议。政府应该在法律法规、政策支持、市场秩序、人才培育及行业监管等方面采取相应的措施,民营快递企业在发展过程中,要利用机会,发挥其自身优势,通过采取措施弱化自身劣势,规避威胁,以取得长足发展；最后,对成功的民营快递企业顺丰速运进行分析,总结其发展状况、竞争策略及值得推广的成功经验。更多还原

【Abstract】 After 30 years’ development, Modern Express Delivery is lucrative, which has large market scale and big economic potential.Since the Private Express enterprise appeared, Private enterprise relying on huge market need caused by the macro economy development of China and its advantage develops fast and now is an important part of express service. However, Private Express situation and development prospect are worrying. On the one hand, foreign express giant are swarming into China. The other hand is the press from state owned express enterprises. For China private Express enterprises, they must consider these problems: how to face the competition press from domestic and foreign express enterprises, how to reply the policy adjustment, how to rely on their advantages to develop, how to solve the inner problems and how to find the develop measures. And these problems are also this article discussed.This article firstly expatiates the Express correlative academics and sums up development course and present conditions of China Express to settle base for further analysis. Secondly, it analyzes macro condition and its development condition to bring out advantages, disadvantages, chances and threaten of private express. Thirdly, to study the development measures of private express based on macro condition and its develop and give suggestions from government level and private express enterprises level.This article suggests that government adopt relevant measures on these parts:rules, policy supporting, market orders, talent breeding and supervision etc. Private Express Enterprises must be relying on their advantages, catch chances to develop further. Lastly, make the analyst of the successful private express enterprise (SF Express) and sum up its development conditions, competition strategy and the recommendable successful experience.更多还原