【作者】 王燕军；

【导师】 贺宏斌；

【作者基本信息】 长安大学 ， 经济法学， 2010， 硕士

【摘要】 高速公路广告控制区的建立,涉及专业的法律及技术等因素,对高速公路广告控制区内的广告牌进行规制,有利于对高速公路两边的广告进行有效的管理,能够创造良好的行车环境。高速公路广告作为高速公路的衍生产品,具有直观性强、视觉冲击力大的优点,为广告业提供了新的平台。高速公路广告发展迅速,几乎涵盖了“制造、房地产、医疗、教育、能源”等产业。高速公路广告也存在许多问题。本研究的目的是：将高速公路广告控制区作为经济法调整对象,对现实中高速广告的无规则泛滥,严重干扰司机的注意力,给路产带来隐患等现象开展法律分析。本文的研究方法：主要运用《经济法》的理论,同时也涉及《法学基础理论》、《民商法》、《中华人民共和国行政许可法》、《中华人民共国公路法》、《中华人民共和国广告法》、《中华人民共和国公路管理条例》、《关于加强高速公路服务设施建设管理工作的指导意见》、《收费公路权益转让办法》等法律法规。本文突破传统的纯文科研究方法,采用文科、工科结合的思维,将法律与科学试验相结合,对高速公路广告控制区进行分析论证。例如本文参考了技术标准参数选择的模拟试验(涉及力学破坏性试验、汽车司机眼动频数与路产安全等关系试验),以我国高速公路广告为研究对象,提出政府管理高速公路广告的范围。本文继承了贺宏斌教授的观点,主张在高速公路两侧一定范围内,建立高速公路广告控制区,施行高速公路广告特许经营,从而使高速公路广告得到有效管理,最大限度地为高速公路发展和交通出行服务。本论文研究结果为：作者在导师贺宏斌教授带领下与其他同学共同合作,形成了集法律与交通工程参数于一体的《高速公路广告设置管理与技术规定》法律建议稿(见附录),为高速公路广告设置管理立法提供建议方案。为进一步规范高速公路广告的管理,实现高速路政执法的人性化与互动性,作者与信息学院同学合作,研发了“高速公路广告控制区相关路政信息即时反馈系统与网站”,该网站是一个集路政信息、路权信息,投诉与反馈信息,以及相关法规信息于一体的系统。实现路政信息投诉方式的多元化。本论文结论为：从技术行政与技术创新的视角,以经济法理论为基础,提倡在我国推行高速公路广告控制区管理,认为高速公路广告控制区应由经济法来调整,提出解决高速公路广告设置的技术参数极限标准的科学建议。在2009年6月专家论证会上,该技术标准已经得到陕西省交通厅、陕西省交通建设集团、陕西省高速集团及长安大学等领导专家的认可。更多还原

【Abstract】 Highway advertising control area of the establishment of the Falv involving professional and technical factors, You conducive to both sides of the expressway to effectively manage advertising, to create a sound of traffic Huan Jing.Highway Advertising derivatives as highways, with strong intuition, the advantages of a large visual impact for the advertising industry to provide a new platform.Highway advertising covering almost the "manufacturing, real estate, health care, education and energy" and other industries.Highway advertising also has many problems.Purpose of this study is:This traffic advertising as the Object of Economic Law, on the reality of irregular high-speed ad spread, seriously interfering with the driver’s attention, Ji bring traffic to carry out the legal analysis of the phenomenon of hidden Deng.The research method:The main use of "economic law" theory, it involves the "Basic Theory of Law", "Civil and Commercial Law," "The People’s Republic of China Administrative Licensing Law," "Highway Law of the People’s Republic of China," "The People’s Republic of ChinaAdvertising Law,""The People’s Republic of China Road Regulations, "" highway service facilities on the strengthening of the management guidance, ""way to transfer interests in toll roads "and other laws and regulations.This break with traditional methods of pure liberal arts, combined with the thinking of Arts, will combine legal and scientific experiments, analyze and demonstrate on the highway advertising.In this paper, parameters such as technical standards for selection of simulation test (involving the mechanical destructive testing, car driver eye movement frequency relationship with the road safety test products) to China’s highway advertising object of study, the scope of proposed management of highway advertising. This inherited Professor He Hongbin view, advocates on both sides of the highway within a certain range, the establishment of highway advertising control area, the implementation of highway advertising franchise, so that the effective management of highway advertising, the maximum for highway development and transportationtravel services.Results of this thesis:The authors, led by Professor He Hongbin instructors and other students shared Hezuo, formed a set Falv Yu Jiaotonggongcheng parameter on one of the "Gaosugonglu Guanggu set Guan Li and technical Guiding" the proposed draft law (see Annex), for the high-speedAd set up road management legislation to provide proposals.To further standardize the management of highway advertising, law enforcement high-speed Highways human nature and interaction of students worked with the Information Institute, developed the "highway advertising curbs relevant Highways District Information Jishi feedback systems with its website," the website is a set ofHighways information, road right information, complaints and feedback information, and related regulatory information in one system. Way to achieve the Highways diversity of information complaints.The paper concluded that:from a technical administrative and technical innovation of perspective based on the theory of Economy Law, to establish a highway advertising control Ou idea and Jiejue highway advertising Shezhi the technical parameters of the limit Biaozhun of Science Jian Yi.In the June 2009 meeting of experts argued that the technical standards has been Communications Department of Shaanxi Province, Shaanxi Provincial Construction Group, Shaanxi Province, high-speed group and Chang’an University and other leading national experts.更多还原