【作者】 吴海春；

【导师】 龙勇；

【作者基本信息】 重庆大学 ， 技术经济及管理， 2010， 硕士

【摘要】 经济组织的边界问题历来都是学术界和企业界关注的焦点。战略联盟作为一种界于企业与市场之间的中间组织,其边界问题更是企业界进行联盟活动所必须关注的问题之一,但是,由于战略联盟的边界涉及到两个或者两个以上企业共同的选择问题,因此战略联盟的效率边界相对于科层组织边界来说显得更加的复杂和难以测量。现有文献大多是研究纵向关系下的企业边界问题的,研究方法也比较单一,部分原因是经典的交易成本、市场失灵等问题的分析可以很精确地对企业业务范围作出合理判断,因此,先前的研究尚未涉及到战略联盟,且对效率边界的刻画指标也比较模糊。本文借鉴先前纵向中间组织和企业效率边界研究的基础,如:借鉴用交易成本和企业能力共同审视中间组织效率边界以及国外学者对合作范围的探讨,参考中间组织效率边界的研究成果,用合作范围和契约复杂性来分别刻画效率边界的广度和深度,并重点研究了交易成本和联盟能力对战略联盟的效率边界的影响,提出概念模型并形成了研究假设。为验证文章中提出的六个相关假设和本文的概念模型,本文以深圳地区参与联盟的企业为研究对象,通过集中发放大样本问卷调查的方式,获得有效问卷179份,为本文随后的实证研究提供了比较充分的数据基础。对于回收的179份来自企业的数据,本文先用SPSS16.0软件进行大样本分析和小样本分析,以保证指标体系的可靠性和有效性,利用AMOS7.0软件进行结构方程模型检验,检验结果验证了资产专用性、不确定性、联盟能力对效率边界之间提出的假设。本文实证研究结果表明,资产专用性、不确定性对契约复杂性(联盟深度)具有显著的正向影响,对合作范围(联盟广度)具有显著的负向影响,联盟能力对契约复杂性(联盟深度)具有显著的负向影响,对合作范围(联盟广度)具有显著的正向影响。本文的贡献在于用合作范围和契约复杂性来分别刻画效率边界的广度和深度,并运用实证研究方法对战略联盟中,交易成本和联盟能力对效率边界的影响进行了实证研究,因此,根据本文的研究结论,我国的企业参与战略联盟中若投入的专用性资产较高或环境不确定性较高,企业应该选择相对紧密的合作模式,而若企业的联盟能力较强,企业则应该选择相对松散的合作模式。更多还原

【Abstract】 The Boundary of economic organization has always been brought into focus by academic interests and business interests. As an intermediate organization on the confines of firms and market, the frontier problem of strategic alliances must be paid close attention when business interests have activities. As the boundary problem of strategic alliances come down to a common choice by two and above firms, the efficiency frontier of strategic alliances is much more complicated and difficult to measure compared to bureaucracy boundary. Most of now available literatures study boundary of firm from vertical relationship with a single method, and partly because the analyze of classic trade cost, market failure could make precise, considerable judgment for enterprises business. So previous researches have not come down to transverse alliance, and undefined theindex of efficiency frontier.This article takes the previous research of vertical strategic alliance efficiency frontier as a basis, such as: review intermediate organization efficiency frontier in concert with trade cost and enterprise ability, use discussion of alliance range by foreign scholars as a reference, consult the research result of intermediate organization efficiency frontier, use alliance range and contract complexity to describe the breadth and depth of efficiency frontier, focus on the competitive strategic alliance efficiency frontier influence, submit conceptual model and form research hypothesis.In order to prove six related hypothesis and conceptual models, we took the enterprises which joined the alliance in Shenzhen, concentrated issued and collect a total issuance volume of 179 copies which are effective questionnaires. These questionnaires proved a sufficient data basis for succedent empirical research. For the 179 effective questionnaires copies from the enterprises, we use software SPSS 16.0 to analyze large and small samples to guarantee index system reliable and effective, and then use software AMOS7.0 to checkout Structural equation model. The result shows the hypothesis to managerial hierarchy of efficiency frontier is right which put forward by asset specificity, uncertainty and alliance capability. The empirical research indicate that asset specificity, uncertainty have positive effects on contractual complexity (the depth of alliance), have negative effects on alliance range (the breadth of alliance); and alliance capability have positive effects on alliance range (the breadth of alliance), have negative effects on contractual complexity (the depth of alliance). The contribution of this article is utilizing alliance range and contractual complexity to indicate efficiency frontier breadth and depth, also utilizing research and methodology to research whether trade cost and alliance capability have influence on efficiency frontier in competitive strategic alliance. So, the conclusion shows, when the enterprise participates in Strategic Alliances, it should find a relatively close cooperation model if invests big amount of specialized assets or has a highly uncertain environment; and it should find a relatively loose cooperation model if it has a strong alliance capability.更多还原