吉登斯“结构化”理论视角下的农户无公害蔬菜生产策略行为研究

【作者】 严惠麒；

【导师】 谷中原；

【作者基本信息】 中南大学 ， 社会学， 2010， 硕士

【摘要】 农户作为我国蔬菜的主要生产主体,其生产策略行为直接关系到蔬菜的质量安全。本文以吉登斯的“结构化”理论为分析视角,利用社会学实证研究方法,选取湖南省T村为调查对象,采用理论与实证、定性与定量分析的方法,考察农户无公害蔬菜安全生产策略行为的实现。通过研究发现：一是农户对无公害蔬菜及其安全生产标准、对食用不安全蔬菜引发后果、对政府监管以及相关社会和市场经济因素对安全生产的影响等的认知,直接决定着农户无公害蔬菜安全生产水平。二是结构性要素对农户无公害蔬菜安全生产行为的影响表现为：受农户年龄、文化程度、家庭收入等资源因素影响,与性别、耕地面积、蔬菜种植面积无关；受感知到的违反政府监管被发现的可能性的影响,与农户感知的受到惩罚的可能性及惩罚力度无关；受无公害蔬菜价格、预期效益的影响,与无公害蔬菜市场风险、生产成本无关；受道德观、社会舆论的影响,与媒体监督、荣誉观无关。三是农户无公害蔬菜生产策略行为选择过程中,运用实践意识与话语意识对其无公害蔬菜安全生产进行反思性监控,以维护本体性安全；同时在这一过程中,由于农户无公害蔬菜生产认知能力有限,拥有技术与信息条件有限,导致生产过程中意外后果的出现；根据结构二重性,这些非意图后果又构成农户无公害蔬菜安全生产的前提条件。笔者认为,农户的有限理性及其生产策略行为的不确定性和可逆性等,要求形成政府、农户与专业合作社的智力叠加,优势互补,才能真正实现无公害蔬菜质量安全。更多还原

【Abstract】 Being an important body of supplying vegetable, farmers play crucial role in guaranteeing the quality and safety of vegetables. From the perspective of Giddens’s "structuration" theory, this study uses empirical research methods of sociology and selects T village in Hunan Province to investigate farmers’strategic behavior of safety production on pollution-free vegetable applying theoretical and empirical, qualitative and quantitative studies.The findings are following:firstly, as producers of pollution-free vegetables, farmers have formed a set of cognitive system on safety production which has constitute the precondition of routine actions of pollution-free vegetables production process and will not be easily changed. Secondly, the effects that structural elements put on farmers’ pollution-free vegetables production behavior are divided into four aspects:1) farmers’age and eduction, family income influence the farmers’strategic behavior of safety production on pollution-free vegetable directly while farmers’sex, arable land and vegetable growing area influence it indirectly; 2) the posibility of violation that be found influence the farmers’strategic behavior of safety production on pollution-free vegetable directly while the posibility of punishment and punishment levels influence it indirectly; 3) the price, expectative profit of pollution-free vegetables influence the farmers’strategic behavior of safety production on pollution-free vegetable directly while the market risk and production cost influence it indirectly; 4) farmers’morality and public opinion influence the farmers’strategic behavior of safety production on pollution-free vegetable directly while media supervision and honor norms influence it indirectly. Thirdly, farmers use practice consciousness and discurzive consciousness monitoring their pollution-free vegetable production procedure reflexively to maintain ontological security while in this process, some unintended consequences emerge because of farmers’limited cognitive ability and and technology and information conditions. According to the duality of structure, those unintended consequences constitute the prerequisite of farmers’ pollution-free vegetable production. We believe that the intelligence stack and complementary of advantages of farmers, government and professional cooperatives can truly achieve the qnlity and safety of pollution-free vegetables.更多还原