【作者】 马璇；

【导师】 韩强；

【作者基本信息】 新疆大学 ， 新闻学， 2010， 硕士

【摘要】 近年来,随着广播电视行业竞争的加剧,各地电视台不断的尝试着开拓创新,期望找到吸引受众的新的落脚点。与此同时,在顺应受众市场不断细分的趋势下,贴近民生的方言类电视节目诞生,其中包括方言新闻节目、方言栏目剧、方言综艺节目、方言电视剧等。由于这类电视节目通常具有受众喜闻乐见的表现形式,主持人带有浓郁的地方特色,平易近人,而节目所传达的信息,都源自于老百姓的生活,往往出发点小,但又对生活有指导或启发的作用,因此,节目的收视率节节攀升。节目在为受众提供信息与乐趣的同时,还为电视台带来不小的经济利益。正因为此,各地方言类电视节目如同获得发展的生机一般,频频出现在电视银幕上。其中,不乏有很多优秀的电视节目。例如:获得国家奖项的杭州西湖频道的《阿六头说新闻》;深受观众好评的山东齐鲁电视台的《拉呱》;独霸自办栏目收视冠军的《雾都夜话》等。除了近年来随着方言兴起之势而崛起的节目外,在电视屏幕上风靡多年的东北方言小品,汇聚全国各地方言的电视栏目剧《武林外传》,《炊事班的故事》等,均在本论文的研究范围之内。相比方言类电视节目现象,南方有些地区更存在有方言电视频道。如何协调好方言与普通话的关系,在发挥好电视媒体的语言示范、文化传承、环境监视、舆论引导等功能的同时,又能更好的指导方言类电视节目的健康发展,是本文研究的目的。更多还原

【Abstract】 In recent years, along with the increased competition of the broadcast television industry, local TV stations keep trying to develop innovative, expect to find a new foothold to attract audiences. At the same time, the responsive audience breakdown of the market trend, news programs , close to the livelihood of the people is born, including the dialect news item, dialect part drama, dialect variety shows, dramas and other dialect programs.Because this kind of television program usually has the manifestation which is loved the audiences, the director has the rich local characteristics, amiable,and the information which is transmited by the program are derived from the life of ordinary people,it often start from a small point, but also has the instruction or the inspiration function to the life, therefore, shows the ratings climbing. The program not only provide the information and pleasure to the audiences, but also brings economic interest for the television station.Because of this reason, the regional dialect TV program seems like to obtain a development opportunity, frequently appears on television screens. And among them, there are many good TV shows. For example: access to national awards in Hangzhou West Lake Channel’s "A six the news", Shandong Qilu popular television program "pull-gung",running the column title to dominate the ratings, "fog night talk ",and so on.Besides these new TV programs,some Northeast dialect TV shows are also popular for years on the television screen,such as dialect part drama"Chuishi Ban Story"and"My Own Swordsman"are whthin the scope of my study.Compared to the phenomenon of dialect TV program,in the southern of our country,there also exist dialect TV channel.How to coordinate the relationship between dialect and Mandarin.When it displays good television function,such as,media language demonstration,cultural inheritance,environmental surveillance,public opinion guidance, it also can instruct the healthy development of dialect TV program.This is the purpose of this thesis.更多还原