【作者】 房涛；

【导师】 阎现章；

【作者基本信息】 河南大学 ， 新闻学， 2010， 硕士

【摘要】 印客作为快印技术和成熟的互联网应用技术结合产生的印刷出版新模式,在2005年底进入中国,并经过了本土化过程之后,形成了具有鲜明特色的印制模式——中国印客。中国印客在2005年到2009年短短的四年时间里,经历了快速发展、转变、停滞三个阶段,最后将重心转向了个性化产品领域。在中国印客的发展过程中出现了小众化、网络化、个性化、去出版化四个明显的特征。小众化是它与传统出版领域相比,由于不同印刷模式带来的生存基础上的本质区别;网络化作为两者在运作形式上的不同,使印制体系更加扁平;印客采用自主化的编辑设计,极大的展现了它个性化的吸引力,同时也带来了编辑角色的转变;在印客发展过程中出现的去出版化特征,带来的偏离其原先追求的出版内涵意义的改变,使中国印客出现了边缘化的倾向。中国印客的实质是社会个人空间和公共空间产生越来越多的融合之后,激发了作为公众的大众的自我表达欲求,而信息时代的到来又使大众对信息和信息传播渠道产生了更大的依赖性,中国印客成为了一个被选择的新的传播渠道,但在将重心转向个性化之后产生的内在矛盾使其遭遇发展困境。自我表达在网络空间中得到一定程度的释放之后,走向更具吸引力的纸质载体是必然的结果,这一进程也对出版印刷甚至社会群体和文化的大众化产生了一定影响。印客与传统出版在模式和市场上的互补性,将会使两者在长时间内共存,并产生在运作模式和特定出版领域内走向融合的趋势,对传统印刷出版如何突破瓶颈期,印客能够带来可行的借鉴意义。中国印客是一种社会文化现象、经济现象,也是一种传播现象,印客的出现与发展演变反映出的社会状况与问题,及对相关行业及群体的影响尚待进一步研究。更多还原

【Abstract】 As a new publishing model generating from imhgo technology coupled with the mature Internet application technologies, Inker technology came into China in late 2005. It through the localization process, and formed the printing pattern with distinct characteristics - the China Inker. Experiencing the four-year development from 2005 to 2009, China Inker has passed three stages as rapid development, transition, stagnation, turn into the field of individual product at last.The process of development in China inker occurred four features: minority, network, individuation, and out-publication. The minority is the essential difference with traditional publishing model amid all kinds of publishing mode; Network makes the different printing system more flat through different operation; In the way of edit and design, China inker presents the individuation and brings the transformation of editing part directly; out-publication makes China Inker appear the prone of marginalization. After forming more and more integration between social personal space and public space, China Inker inspires the desire of self-expression from public, while the coming of information age made public had a greater dependence on information and information dissemination channels; and China Inker became a new communication channel selected by customer, which incurred the difficulties after turning into the individuation. China Inker is the inevitable result that self-expression progresses from the network to paper carrier, meanwhile, it also exerted certain influence on the publication even the social colony and the popular culture. The complementary feature between Inker and traditional publishing model will make the two publishing model coexist for a long time, while the Inker can bring reference meaning on publishing and printing. The future development trend of China inker will be reflected in the continued stagnation, to the integration of traditional publishing and publishing resources of large publishing groups integrate.China inker is a social and cultural phenomenon, economic phenomena, but also a communication phenomenon.The social conditions and problems reflects by the emergence and development of inker, and the impressions about the reference group and industries has yet to be further analyzed.更多还原