【作者】 陈伟；

【导师】 钱锡生；

【作者基本信息】 苏州大学 ， 新闻学， 2010， 硕士

【摘要】 城市电视台是推动我国广播电视产业发展的重要力量,在宣传党和国家政策方针、丰富人民群众文化生活以及服务地方经济等方面做出了突出贡献。然而,在我国目前“中央台—省级台—市级台”三级传播构架之下,城市台的生存与发展空间受到威胁。由于城市电视台在我国电视体系中居于关键的基层面,其发展对社会生产和人民生活产生的影响是不言而喻的。因此,如何在重压下突围,最大限度地获取生存空间,已成为城市电视台迫在眉睫的重要课题。自办栏目的影响力是一个电视台综合能力的集中体现。近年来,城市电视台自办栏目兴起并保持着强劲的发展势头。无论从经济效益还是从社会效益方面衡量,这类节目都成为地方电视台在与强势媒体竞争中取得有利地位的强有力手段之一。在日趋激烈的传媒战中,城市电视台如何对现有栏目进行创新,如何开发新栏目提高核心竞争力以及如何在此基础上整合现有节目资源提升城市台的综合实力,本文逐一进行探讨。苏州电视台在多级电视媒体竞争的过程中显示出较强的竞争力,在全国地方电视台中整体实力相对较强,城市台频道结构体系在国内具有典型性和代表性。鉴于此,本文主要以苏州电视台为研究对象,从其自办栏目分析入手,对城市电视台自办栏目的创新和发展进行深入研究。在此基础上进一步提出,以构建“精品栏目—品牌节目群—品牌频道—区域强势媒体”的发展路径来进行节目资源的整合,全面提升城市台的核心竞争力。本文通过对以苏州台为代表的城市台自办栏目进行深入研究,提出一系列有针对性的解决方案,来提高城市电视台改革发展的合理性和可预见性,希望能为城市台在激烈的传媒产业竞争中取得有利地位,实现良性可持续发展提供帮助。更多还原

【Abstract】 Municipal TV stations play an important role in the development of China’s radio and television industry, making outstanding contribution in promotion of policies of the Party and government, enrichment of people’s cultural life as well as service for the local economy. However, the space for municipal stations’survival and development is under threat in China’s current three-level media framework of "central - provincial– municipal." Meanwhile, the impact of municipal TV station to the development of social production and people’s life is implicit due to its position in key basic level of China’s television system. So here comes the imminent problem, that is, how could the municipal stations under the weight find a way to maximize its living space.The comprehensive ability of a TV station could be reflected by the influence of its self-run columns. In recent years, the self-run columns of municipal TV stations have sprung up and maintained strong momentum of development. Such columns have become a strong tool of local TV stations to obtain favorable position in their competition with the powerful media both from the aspects of economic and social benefit. This paper probes into some issues related to municipal TV station in this field, such as the innovation of an existing column and development of a new column to improve the core competitiveness in the increasingly fierce battle of media, as well as the integration of existing program resources to enhance the comprehensive strength of a station.Suzhou TV station, with its relatively strong strength plus typical and representative channel system among the local stations national wide, shows better competitive edge in the competition of multi-level TV media. In view of this, this paper mainly takes Suzhou TV as the research object and starts with the analysis of self-run columns, trying to make a deep research and give some applicable solutions in the innovation and development of self-run columns of the municipal station. On this basis, we put forward the strategy to build up a development model of "Outstanding column - Branded program group - Branded channel– Powerful regional media" for the integration of program resources to comprehensively enhance the core competitiveness of municipal station.This paper makes deep research in the self-run columns of municipal TV station with Suzhou as the representative and brings forward a series of targeted solutions to improve the rationality and predictability of reform and development of municipal TV stations, so as to help them achieve a favorable position and achieve positive sustainable development in the fierce competition of media industry.更多还原