【作者】 朱学蕊；

【导师】 陈新民；

【作者基本信息】 兰州大学 ， 传播学， 2010， 硕士

【摘要】 近些年来,“网络红人”的出现以及遍地开花的态势造就了新的网络神话,借助网络独有的传播优势,各种红人活跃在论坛、博客和贴吧里。“网络红人”已经成为虚拟世界里最抢眼的明星。本文中的“网络红人”,是指因首先在网络上公开或者被公开与自己相关的信息与行为(通过文字、图片、视频等),从而在网络上获得关注与知名度的人；而这些信息与行为本身或其影响具有相当的颠覆性,其传播也就造成网络空间里的狂欢。“网络红人”同时作为一种普遍而特殊的现象,也重新演绎着网络世界里的话语争锋。“网络红人”具有“狂欢”的特征,即巴赫金狂欢理论中所指的民间诙谐、无处不在的颠覆、戏谑以及加冕和脱冕仪式中对话语的解放等。网络红人在“把关人”功能弱化的网络世界中通过特殊的传播路径,释放被压抑的话语,展示被埋没的身影。他们通过自我表达、个性张扬与无所顾忌的陶醉颠覆权威的声音,解构精英的作品,在反叛传统的道路上一路高歌而去,这样的举动不仅彰显了狂欢精神,也给网络时代的大众文化重新下了定义。本文选取并重点分析了芙蓉姐姐、胡戈及“带头大哥777”等网络红人走红的案例,运用文献分析和文本分析的方法,对“网络红人”做出了梳理,并且将其置于狂欢理论的视野中,用一种全新的视角来分析这一独特的网络传播现象,探讨了“网络红人”在不同阶段的表现形式、代表性的网络活动等,最终得出：“网络红人”的产生不仅仅是单纯的表演和走秀,而是网络时代大众文化新的颠覆实践,是大众文化在狂欢浪潮下新的演绎。更多还原

【Abstract】 In recent years, the appearance of "Web Stars " and the trend of prevalence of "Web Stars " created a new myth of network. All kinds of " Web Stars " spread actively in the BBS, Blogs and Information Sticking with the help of the exclusive advantages of Internet, and "Web Stars" has become the most eye-catching stars in the virtual world. The "Web Stars" mentioned in this paper refer to this kind of people who firstly publishes or is opened his relevant information or behavior (through the text, graphics, video, etc.) in order to obtain attention and popularity on the web. Meanwhile, the transmission of this kind of information and behavior itself or its influence leads to the carnival in the cyberspace because that kind of information and behavior itself or its influence has considerable subversion. "Web Stars " is gradually becoming a special kind of phenomenon, deducing the debate in the cyberspace again."Web Stars" have the characteristics of Carnival which namely, refer to folk humor, the prevalent subversion, banter, and the liberation of discourse in the ritual of putting on crown and taking off crown in Bakhtin’s theory of Carnival and so on. They release the depressed discourse and show their unnoticed figures through special communication routes in the cyberspace in which the function of "gatekeeper" is weakened.The behavior of rebelling against the tradition by expressing themselves, displaying their personalities, being intoxicated with the overthrowing the authorities and deconstructing the works of the elite not only reveals the carnival spirit, but also defines the mass culture of network era.This paper employed these cases, in which "Web Stars" became popularity such as sister Fu Rong, Hu Ge and the Leader Brother, using comparative analysis and deductive reasoning methods to make some more comprehensive commentary and analysis on the phenomenon of "web stars". Meanwhile, the phenomenon of "Web Stars" was placed in the field of carnival theory and used a new kind of brand-new angle to analyze this unique phenomenon of network transmission, discussed the expression form and representative activity of "Web Stars" in different stages and in the end drew a conclusion that the birth of "Web Stars" is not simply performance and show, but the practice of new subversion of mass culture in the network era and new performance of mass culture under carnival wave.更多还原