【作者】 施德群；

【导师】 张玉钧；

【作者基本信息】 北京林业大学 ， 旅游管理， 2010， 硕士

【摘要】 定量的游憩价值评估研究可以为景区的政策和门票价格制定以及游客进入等管理问题提供依据,这种应用趋势在各个国家和国际组织的运作中非常明显。在多种评估技术和方法中,旅行费用法(TCM)是最流行的方法之一,被广泛地应用。本文从研究的现实背景和理论背景出发,深入理解TCM方法的基本理论内涵,简述TCM在我国的应用历程,并总结TCM方法在我国游憩价值评估中存在的问题。选取第六届中国(洞庭湖)国际观鸟节的观鸟游憩活动为研究对象,结合调查的实际情况,以公费旅游者和自费旅游者的区分对待问题为研究切入点,改进ITCM模型的应用思路,提出并构建了基于费用性质的个人旅行费用法模型。本文研究表明：(1)第六届中国(洞庭湖)国际观鸟节的游憩总价值为66.39万元,日均游憩价值为22.13万元,每人每天的游憩价值约为470元；(2)基于费用性质的个人旅行费用法模型,通过区分旅行费用的公费部分和自费部分,明确它们在ITCM计算过程中的用途,避免了公费部分因需求弹性不足造成消费者剩余估值过大的问题,该方法的应用思路更符合中国游憩活动的实际情况,可为相关研究提供参考。更多还原

【Abstract】 The quantitative evaluation research can provide basis for policy-making, price-determining and tourist management of recreational area, this application trend is obvious in the operation of many countries and international organizations. Travel Cost Method (TCM) as one of the most popular evaluation methods, is widely used.From the research and theoretical background, the paper gives a deep understanding on the basic theoretical connotation of TCM, summarizes the history and problems of the TCM application in recreational value evaluation of China. Based on the investigation of the Dongting Lake International Bird-watching Festival, this study regards making a distinction between junket-tourists and self-financed tourists as a breakthrough point, forwards a new model-NITC(cost-nature based individual travel cost method).The result of this research shows that:(1) the total recreational value of the bird-watching reaches 663.9 thousand yuan or 470 yuan per person one day, which should be reasonable. (2) NITC, which distinguishes the nature of travel cost (public-expenses or own-expenses), avoiding the overlarge outcome of consumer surplus due to the demand elasticity insufficiency of public-expenses, providing reference for the related study in China.更多还原