【作者】 陈曦；

【导师】 苏桂宁；

【作者基本信息】 暨南大学 ， 文艺学， 2010， 硕士

【摘要】 [摘要]本文研究对象为现代购物中心,文中主要应用符号学的方法,通过对购物中心符号构成要素、空间符号词汇以及空间符号组织规律的探寻。本文将购物中心的符号体系以及其所表达的信息和意义进行阐释和剖析,并在此过程中升华为对消费者也就是文本的阅读者,以及消费者在购物中心这一场所中进行的消费活动进行深层次的解读。本文以符义学、符用学以及传播学的观点对购物中心中的空间符号是如何“编码”以及“解码”,如何被空间受众也即进入到购物中心的消费者进行消费的过程进行了研究。并以本地体验式购物中心——G购物中心为研究个案,通过对G购物中心的选址、外部空间、出入口、内部空间以及动线及活动等符号话语体系进行详尽研究,发掘出G购物中心作为“财富”、“快乐”以及“自由”的表征,带给消费者全新的购物体验的同时,充分运用符号话语体系来创造利润的事实。更多还原

【Abstract】 This paper studies the object for the modern shopping center, the main application of semiotic method, the elements of the shopping center sign, symbol vocabulary of space and space to explore the law of symbolic organization, the shopping center’s sign system and its information and the significance of the expression interpretation and analysis, and in the process of sublimation for the consumer who is reading the text-depth interpretation. In this paper, Fu Yi study, Fu and communication with the school’s point of view of the shopping center in the space symbol is how to "code" and "decode" the audience how the space into the shopping center that is consumer spending process is studied.And local experiential shopping-G Shopping Center as a case study on the location of G shopping center, outer space, entrances, interior space and dynamic lines and activities, carry out a detailed system of symbolic discourse, exploring the G shopping center as a "wealth", "Happy" and "freedom" sign, bringing consumers a new shopping experience while full use of symbolic discourse to create facts profits.更多还原