【作者】 陈媛；

【导师】 申启武；

【作者基本信息】 暨南大学 ， 新闻学， 2010， 硕士

【摘要】 囚徒困境的故事告诉我们,竞争与合作是一枚硬币的两面,而这枚硬币就是“博弈”。对于粤港两地传媒的竞争与合作研究是近年来学界研究的热点之一,但相关成果主要集中在基于重读文本的历史考察方面。本文在基于竞争与合作模型的博弈论以及媒介生态论、传播学、跨文化传播等多学科研究方法的基础上,结合传统的文本研究法,以粤港两地广电传媒竞争与合作的研究作为整体研究思路,把粤港广电传媒的“竞合”放在大历史与大生态中进行审视和解读,力图揭示出在传媒生态不断演变和深化的实际下,作为“博弈双方”的粤港广电传媒如何实现“在竞争中合作,在合作中共赢”的新型战略性竞合关系。具体而言,本文基于扎实的文献资料和前沿的数据分析,以粤港广电传媒竞争与合作的研究为切入口,从传媒博弈的研究视角出发,以基于竞争与合作为模型的博弈论及相关竞合理论为主要理论支撑,首先历时地梳理竞合格局的态势变迁并重点剖析进入新世纪以来的竞合格局；其次按照“竞合源自不同,更源自相同”的思路来对比研究粤港传媒生态实际的异同从而解构多元竞合的“碰撞环境”和格局成因；再次分别以香港电视跨境传播和“南方”品牌崛起与港台竞争于无形为主要个案研究,对具有粤港特色的广电竞合现象进行一个宏观和微观的交叉分析；同时分析在双向竞合模式下各自的核心竞争力和在竞合过程中发生的“自我调整”,最后在转型时期的复杂媒介生态下,在审视与反思中理清粤港广电传媒走向共赢型博弈的障碍并提出科学的问题反思和革新举措,并在此基础上得出值得借鉴的路径选择,力求以彼此间资源共享、整合配置、价值链接的合作来集中区域竞争力从而共同参与更大规模的竞争。通过上述考察,本文提出结构化竞争和系统化合作是两地广电传媒走向共赢性博弈的必然选择路径,希冀对中国广电产业的整体发展具有启示作用。更多还原

【Abstract】 The story of prisoner’s difficult position told us that competition and cooperation are the two sides of a coin. This coin is called Game Theory; it has been used in the research on competition and cooperation of the media’s ecology between Guangdong and Hong Kong, which is a heated research in the academe recently. However, the related achievements are focused on the aspect based on historical observation of rereading the text. This thesis is based on the game theory model of competition and cooperation and the research method of media’s ecology, broadcasting, and multi-cultural spreading etc. It combines the traditional text research method, using the game theory research of competition and cooperation between the media of Guangdong and Hong Kong as an overall thread, which has been put into the history and ecology to survey and read, at the purpose of discovering how to realize the strategic goal of cooperating in the game, winning in the cooperation under the fact of the constant deepening and innovation of the media’s ecology for the two sides of the game theory, the media of Guangdong and Hong Kong.In detail, this thesis is based on solid materials and advanced data analysis. It takes the game theory research of competition and cooperation between the media of Guangdong and Hong Kong as a cutting point from the perspective of the research on media’s game theory. It takes the model based on game theory of competition and cooperation and related theory as major theoretic support. Firstly, it introduces the innovation of the situation of game theory and analyses the clash environment of the media of Guangdong and Hong Kong. Secondly, it utilize the thread of game theory from the same or different origin to compare the actual difference of the media’s ecology of Guangdong and Hong Kong in order to explain the reason of clash environment of multi-game theory. Thirdly, it uses the Hong Kong TV broadcasting over boundary and the intangible competition between South brand rising and Hong Kong as major cases, and it analyses the macro and micro cross like the game theory between the media of Guangdong and Hong Kong. At the same time, it analyses the self-adjusting in the game theory of the two major pattern’s core competition. Finally, in the transiting period of the complex media’s ecology, it cleans the barriers in the process of approaching the win-win game theory between the media of Guangdong and Hong Kong through survey and consideration, based on which it concludes the possible option and attempt. It tries to concentrate the district competition by sharing the resource, facility conformity and the price connected cooperation in order to participate in the competition of even larger scale. Through the research above, this thesis puts out that the structural competition and systematic cooperation are the inevitable option for the media of Guangdong and Hong Kong to approach a mutual achievement, hoping that it will be an inspiration for the entire development of the Chinese media industry.更多还原