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报网融合中的言论现状及发展趋势研究

The Research of Comments’ Current Situation and Development Trend in Integration of Newspapers and Network

【作者】 刘晓华

【导师】 曾建雄;

【作者基本信息】 暨南大学 , 新闻学, 2010, 硕士

【摘要】 本文是针对报网融合互动条件下的言论发展新趋势所开展的专题性研究。报网融合是当前报业发展的大趋势,报网言论融合是报网内容融合的重要组成部分。传统的报纸言论历来被视为报纸的旗帜和灵魂,以报社编辑部评论为主体的各类评论文体发挥着举足轻重的作用。新世纪以来,报纸言论的内涵和外延得到扩展,涌现出多种新颖的评论样式,功能得到拓展,诉求日益多元化。与此同时,网络等新媒体的迅猛发展,使网络言论的影响力日益增强,其地位和作用也受到各方重视。在新闻传播实践中报纸言论和网络言论的交互融合已经有不少成功的尝试,本文理论联系实践对此进行了研究探讨。论文导言部分介绍了本项研究的背景,对已有的相关研究进行了分析评介,并交代了主要的研究方法和基本思路。论文第一部分,首先明确了报网融合的概念,并对当前我国报网融合中的言论现状进行了梳理。论文第二部分,分别阐述了新语境下报纸言论的发展变化和网络言论的发展历程,并采用比较法分析了两种言论的优势和局限,最后采用案例分析法和调查研究法,着重探讨了报纸言论和网络言论的互动关系。论文第三部分对报网言论融合的现实条件、存在的障碍进行了分析,并对媒介融合背景下的报网言论融合及其发展前景,作出了展望。

【Abstract】 In the current trend of media integration, comments’integration of newspapers and network is an important aspect of content integration. Newspapers comment have traditionally been considered the banner and soul of the newspaper, but with the rapid development of internet and other new media comment becoming increasingly powerful, while the connotation and extension of the newspaper comment have been expanded. In reality, the integration of newspaper comments and network comments has a lot of attempts, in today’s media environment, the how will comments to develop is forward-looking and practical significant. This is the value and significance of this research.In addition to introduction, the paper divided into three parts. The first part of the paper, defined the concept of newspaper and network integration firstly, then generalize the current situation of comment; The second part, respectively, described the changes and development of newspaper comment and the course of development of network comment in the new media environment, then analyze the strengths and limitations of two comment comparatively, and finally focused on the interaction of newspapers comment and network comment with the use of case analysis and survey research. The third part is based on the first two parts, analyze the real conditions, obstacles and trends of the integration of newspapers and network, and expect to provide references for the development of newspapers comment and network comment.

  • 【网络出版投稿人】 暨南大学
  • 【网络出版年期】2010年 10期
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