【作者】 周家乐；

【导师】 万萱；

【作者基本信息】 西南交通大学 ， 设计艺术学， 2010， 硕士

【摘要】 包装空间形态语言的研究即从语言学的角度来研究包装空间形态的语言表达和语言含意,包装空间形态语言表达应与其包装内容相符,准确传达商品内涵、文化、包装功能和附加值等语言含意。研究包装空间形态的语言可以促进包装空间形态的语言表达能力,满足包装保护功能、便利功能、美化功能和提升附加值功能等语意的表达,最终达到人与人、人与物的良好沟通,同时它还打破了目前包装信息传达仅靠外表装潢来表达的思维定势,让包装多了一个传达信息的渠道,为包装设计师对包装空间形态的设计提供了方向和依据。本文首先对包装空间形态语言的概念作了详细的解释,从包装空间、形态、包装空间形态、形态语言到包装空间形态语言进行逐级分析；接着从现状出发,对国内外包装空间形态的研究成果和不足进行了概述；然后将包装空间形态语言进行了分类,从包装实空间形态语言和包装虚空间形态语言两方面来分析和举例说明包装空间形态语言；最后介绍了包装空间形态语言的表达方法,同时还总结了包装空间形态语言的研究意义。更多还原

【Abstract】 The research of packing spatial form language is from the linguistic point of view to study the expression of language and language meaning on the packing spatial form. the expression of packing spatial form language should be consistent with package contents. Accurately convey the language meaning of the contents of goods, culture, Package features, value-added packaging features,and so on. Research of packing spatial form language can promote the expression skills of packing spatial form language, meet the expression of language meaning about the packaging protection functions, facilitate functions, aesthetic functions, and enhance the value-added functions. Ultimately promote good communication in persons and persons, persons and things, It also break the tradition that the current packaging Information communication alone to express of packaging exterior decoration, adds a channel to convey information for packaging,it provide direction and basis for packing designers to design packing spatial form.Firstly, in the thesis the concept of the packing spatial form language were explained in detail.From the packaging space, form, packaging spatial form, form language to packaging spatial form language was analyzed step by step.Then, from Status quo, the research achievement and inadequate of packing spatial form in domestic and foreign was sum up. Next, from real packing spatial form language and virtual packing spatial form language,packing spatial form languages was explained. Finally, the expressive method of packing spatial form language was introduced and at the same time the research significance of packing spatial form was sum up.更多还原