【作者】 程明珍；

【导师】 王报换； 张志林；

【作者基本信息】 北京印刷学院 ， 传播学， 2009， 硕士

【摘要】 随着无线互联网的高速发展、3G的应用及手机的日益普及,传统平面媒体特别是报纸与手机终端和无线技术的“亲密接触”越来越多,面对网络的冲击,手机媒体为报刊经营者们提供了一个新的机会。在世界范围内,基于手机的新闻传播甚至被看作是报纸复兴的希望。论文首先对目前我国手机报的产生发展状况做了概述,然后分析了手机报的传播特征和编辑特征,在此基础上,对《北青彩信报》和《新闻早晚报》进行了量化对比分析,总结归纳了它们在编辑特征上的异同,探讨了手机报在目前发展中存在的问题,并对手机报的发展前景进行了思考,展望了未来3G时代手机报的发展。第一章是绪论部分,主要介绍了本研究的目的和意义、思路和方法及研究述评,并对手机报的定义进行了界定；第二章主要阐述了手机报产生的背景、主要表现形态、国内手机报的发展现状。第三章至第七章是论文的重点,其中第三章到第五章为论文的核心部分。第三章分析了手机报新媒体的传播特征；第四章主要从手机报的新闻来源、内容选择、标题与内容的制作、栏目设置、版面设计、视觉效果等方面分析了手机报的编辑特征,并对其与传统报纸的内容特点进行了比较；第五章选取了《北青彩信报》和《新闻早晚报》进行了定量对比分析和文本特征分析,对手机报的编辑特性作了进一步的研究；第六章探讨了手机报目前存在的问题；第七章对手机报的发展前景进行了思考。更多还原

【Abstract】 With the rapid development of wireless Internet,3G applications and the growing popularity of mobile phones, mobile media provides a new opportunity for the press operators. In the world, the dissemination of information on the phone or even be seen as the hope of newspaper rejuvenation. First, This paper reported on the current status of China’s mobile phone newspaper as an overview of the system. Then, it analyzed the propagation characteristics of mobile phones Communication and its editing features, based on which, the Beijing Youth MMS newspaper and Early Evening News conducted to quantify comparative analysis with a summarization of the editorial features on their similarities and differences, the current problems in mobile phone newspaper development, and the future development of mobile phone newspaper in 3G era.The first chapter is the Introduction section, which mainly describes the purpose and significance of this study, ideas and methods used, literature review, and the definition of mobile phones newspaper. The second chapter primarily focuses on the background of mobile phone newspaper, the main form of expression, and the current status of the domestic mobile phone newspaper development. ChapterⅢtoⅦare the emphasis of this paper, of which from chapterⅢto chapterⅤis the core part of the thesis. ChapterⅢanalyzes the communication features of mobile phone newspaper as a new media. Chapter IV deals with the analysis of mobile phone newspaper editorial features from the perspective of the main source of news, content selection, the title, content production, columns, layout design, visual effects, etc., and makes a comparison with traditional newspapers in the characteristics of contents. Chapter V selects the Beijing Youth MMS newspaper and Early Evening News to carry out a quantitative comparative analysis and text feature analysis, and makes a further research on editorial features of mobile phone newspaper. ChapterⅥdiscusses the mobile phone newspaper’s problems. ChapterⅦis a thought of the future development of mobile phone newspaper.更多还原