电视文化生态的建构

【作者】 王启东；

【导师】 杨宏；

【作者基本信息】 云南师范大学 ， 广播电视艺术学， 2008， 硕士

【摘要】 电视文化是一种处在多元、复杂的时代语境中的综合文化形态,作为一种展现和构建人类整体文化和体系的模式,引进生态学的观念与思维方式,从和谐理念出发考察电视与文化、精神、社会的关系,对电视文化的观念进行换位思考,以此寻求对电视文化研究的突破,力求建构电视文化参与价值选择与价值重建的思维方式和行为模式。同时探讨人文社会环境与传播技术变革对于电视文化的创作观念、价值取向和各类节目形态结构关系的影响,关注电视文化对人的精神生态、文化生态、社会生态的影响,从而获得对电视文化研究新的价值尺度。21世纪电视文化的现实诉求是在工具理性与价值理性的对抗中,充分重视电视文化的重要作用。电视文化生态理论的价值在于对电视文化实践的规范性与指导性,研究方法从改变思维模式和人类的行为方式入手,表现为对电视文化观念的重新审视和对电视文化的新型建构,把电视文化的思考上升到哲学高度。电视文化的意识形态是它代表的社会主流意识形态被大多数受众认可,并作为界定其他事物的准绳,作为电子技术与影像符号系统结合的产物,对电视符号的占有与展示在某种程度上就是拥有话语权的表现。电视文化置身于现代社会环境中,必然要遵循现代社会的运行规则和逻辑,应重新考虑其社会职能和传播定位,电视媒体是构建和谐社会的保障,也是建设和谐文化的整体要求,因此,电视文化就要保持结构上的稳定协调和功能上的定位合理,其最终目标就是实现生态优化,从而实现电视文化构建生态文明的和谐社会终极目标。更多还原

【Abstract】 TV culture, the model of showing and constructing the human’s overall culture and system, is an integrated culture form in the context of a purist and complex period. The paper introduced the concept and the way of thinking about ecology to research the relationships between television and culture, spirit and society starting with the conception of harmony. From the conversion ponder on the concept of TV culture, I want to seek for a breakthrough on researching TV culture and to strive to construct the way of thinking and behavior patterns about its value-choice and value-reconstruction. At the same time, the paper also discuss the effect of humanistic social environment and communication technology change on the creative concept, value orientation and various structural relation of TV program shapes, and pay close attention to the impact of TV culture on human’s spiritual, cultural and social ecology, so that to obtain the new measure of value in the study of TV culture.The actual demand of TV culture in the 21st century is paying full attention on its important role by observing the confrontations between instrumental rationality and value rationality. The value of ecological theory of TV culture depends on the normalization and guidance of its practical activities, and the research methods has been changed from the way of thinking and behaviors patterns which performed as re-inspecting the concept of TV culture and re-establishing new TV culture, so as to rise the thought of television culture to a high degree of philosophical thought. The ideology of TV culture is that its representative social mainstream ideology has been recognized by the majority audience. As a criterion to define other things and a combinational product of electronic technology and image symbol system, the ideology of TV culture that possesses and reveals television symbols performs as possessing the right of speak in some extent.TV Culture, exposed to the modern social environment, must observe the operation rules and logic in modern society and should reconsider its social functions and communication positioning. Television media is the protection of accelerator of establishing a harmonious society and also an overall demand of constructing a harmonious culture. Therefore, TV Culture must be maintained its construction steadily and harmoniously and kept its function positioning rationally to achieve the ultimate goal of ecological optimization and a harmonious society with ecological civilization which is constructed under TV culture.更多还原