【作者】 范本祁；

【导师】 罗光强；

【作者基本信息】 湖南农业大学 ， 农业经济管理， 2009， 硕士

【摘要】 近年来,随着世界工业化和城市化进程的加快,以回归乡野自然为主题的乡村旅游发展迅速,满足了人们希望远离城市喧嚣,帖近自然生态的需求,成为旅游业发展中的亮点,越来越受到人们的青昧。但与国外相比我国乡村旅游的发展在发展过程中还存在对其内涵认识不足、产品雷同、效益低,对振兴乡村经济的贡献有限,管理经营体制不健全等问题。本文首先分析了乡村旅游的概念涵义、特点、与一般景区旅游的差异等基本问题。进而对张家界乡村旅游进行SWOT分析,浅析其发展的优势、劣势、机遇和威胁,并借鉴国内外乡村旅游发展的经验,针对性的提出了张家界乡村旅游发展的建议和对策。更多还原

【Abstract】 In recent years, with the accelerating process of global industrialization and urbanization, the rural tourism taking the theme as returning to the natural countryside has developed rapidly, which meets the people’s demands of staying away from urban hustle and bustle and closing to the natural ecology, thus rural tourism as the bright spot in the development of tourism which attracts more and more people. However, in comparison with foreign tourism, in the development process of China’s rural tourism, some problems such as: insufficient understanding of their connotations, identical products with low cost-effectiveness, limited contributions to rural economy, and imperfect management and operating system and so on are still existed.This paper first analyzes the meaning of the concept of rural tourism and its characteristics, and moreover explicates the differences from general scenic area tourism; second, it conducts SWOT analysis of rural tourism in Zhangjiajie, which includes its development, strengths, weaknesses, opportunities and threats etc.; finally constructive suggestions and effective strategies for rapid development of Zhangjiajie rural tourism by learning from the experience of the development of rural tourism at home and abroad are proposed as well.更多还原