【作者】 尹璐敏；

【导师】 马运瑞；

【作者基本信息】 山西大学 ， 行政管理， 2009， 硕士

【摘要】 政府与媒体的关系一直是现代社会关注的一个焦点,在非常情况下甚至能左右政局的发展。随着政府职能的转型和新兴媒体的大量涌现,传统的政媒关系已不能适应形势发展的需要。本文从探析中国政府与媒体关系的历史沿革开始,在分析西方发达国家尤其是美国政府驾驭媒体方法的基础上,提出了改善中国政媒关系的几点思考。论文框架:本论文共分为三大部分。第一部分:中国政府与媒体关系的历史沿革。政府的强主导性与媒体的高附属性是传统体制下政媒关系的特点;改革开放后,媒体的相对独立性逐步增强;新媒体的大量涌现又给传统政媒关系带来了前所未有的挑战。第二部分:新媒体的快速发展给传统的政媒关系带来严峻挑战。一方面,由于传统管理方式受到冲击,媒体体制变化与舆论监督功能弱化三方面的原因,使得政府对于新媒体的管制已很难奏效;另一方面,新媒体逐渐摆脱政府管制的努力也愈加明显。具体表现为新媒体的发展带来了负向舆论,非理性的舆论方向,其传播方式时常突破传统限制。第三部分:提升中国政府驾驭媒体能力的思考。本部分在探讨西方政府与媒体良性关系的基础上,提出了中国政府驾驭媒体的三大措施,即政府需要转变方式以适应新环境施政,完善政府对媒体的宏观调控方式,加强政府的舆论引导能力。本文的研究目标旨在通过归纳我国目前政府与媒体关系的现状及存在的问题,探讨政府与媒体的关系该如何定位,在借鉴西方发达国家尤其是美国政府驾驭媒体先进经验的基础上,对我国政府有效地驾驭媒体提出了一些积极的建议。本文研究方法:一、比较研究法。本文在研究过程中将中国传统体制下的政媒关系与现代新型的政媒关系进行了纵向比较分析,同时也就西方发达国家驾驭媒体的措施比照我国的现状进行了横向比较研究。二、案例分析法。任何问题的解决只有理论研究是不够的,必须借鉴一些已成功的做法和经验才不会走弯路。因此,本文通过对政府与媒体的互动关系的成功案例进行分析,使得论点更具有直观性和说服力。三、系统分析法。本论文综合运用政治学、新闻学、行政管理学、公共管理学等学科的理论,对我国传统的政媒关系所受到的挑战进行了系统的分析。本文的创新之处在于通过以硕士论文的形式系统地对政媒关系进行了研究,并提出政府应该改革传统的管理媒体方式,通过驾驭的方式来重塑政媒关系。更多还原

【Abstract】 The relationship between the Government and the media has always been a focal point in political life. It can be influence the development of political situation sometimes. The relationship has been proposed mainly based on society change from a traditional to a modern at the time in China. Not only the functions of government are changed day after day, but also the media industry has developed rapidly. So the traditional relationship between government and the media need to further improve in order to adapt to the development of the situation. This paper mainly discusses how to position the government and the media at the current. And paper uses the method of comparison to analyze western government especially the U.S. government how to control the media. It can be proposed the suggestion of Chinese government how to control the media at last. IncludesThe paper bare bone is: In first part, it analyses the history of relationship between the Chinese government and media. It includes three sections. The relationship between the government and media under the traditional system is government strong leading and media strong depending. After Reform and Opening, media has gradually independence. With the rapid development of new media, it has brought some new changes to the relationship between the government and media. In second part, it mainly analyses the rapid development of new media cause the big challenges. On the one hand, the government traditional management can not manage the new media validly. The way of traditional management has been faced challenge by the new media. The change of media system and the supervision of media increase the difficulty of manage media. On the other hand, the new media try to get ride of government management more and more. Includes the development of new media has brought the negative public opinion, the trend of new media public opinion is radical and The spread of new media from traditional constraints. In third part, it mainly analyses the relationship between western government especially U.S government and media and discusses the western government how to control media. In order to depth analyze how to strengthen the Chinese government to control media. Learn from the western practices, it put forward three major measures to control the media in china. Including Chinese government need to change the opinion in order to adapt to manage in the new environment, improving the macro-control way of government manage media and strengthen the government capability of guide the public opinion. As well as through legislation, impetus to the legal construction between the government and the media. In this chapter, analyze the government to guide the public opinion actively through some cases.In this paper, we study the relation between the government which is in domestic or foreign and the medias, and analysis present situation and problems between our government and medias. We also learn the Western countries especially America about the beneficial procedure which can maintain a balance between social politics and medias, so as to location the relation between our government and medias and give our government some suggestion to deal with medias. This is the purpose writing the article.In this paper, we comprehensive related research data between the government and medias and use comparison research method to conduct the deep research the way in which The US government deal with the medias. Through profits from West’s advanced experience and unifies our country’s actual situation, we give some reasonable suggestions and the measure for government to deal with medias. We also utilize the case analysis method in view of the quite typical instance to enables the argument to have intuitive and the persuasive power.The innovation of this paper is the integrated use public administration theories to analysis of the relationship between the government and the media. For Chinese current problems and research, we use specific case studies of analysis and research; we recalled the history of the relations between the U.S. government and medias, in comparative way to analysis the current problems and the development in China, so as to find the method How to effectively learn from the advanced experience of foreign countries. These overall concept and specific measures of Chinese government lead the media have certain reality and maneuverability.更多还原