汽车电子行业技术创新模式与企业策略研究

【作者】 徐辰；

【导师】 司春林； 杜伟娜；

【作者基本信息】 复旦大学 ， 项目管理， 2009， 硕士

【摘要】 现代汽车工业是一个技术高度密集的产业,它大范围涉及到多个工业技术领域和知识领域,是当今众多高新技术的载体。如今的汽车工业,已经不仅仅是一个以机械为主导的传统产业,而是一个和电子信息产业相融合的产业。汽车工业和电子信息产业相结合,正形成了汽车电子这一最具发展前景的新兴产业。汽车产品也正由传统的机械产品向着自动化、电子化、智能化、网络化的产品快速演进,这极大地改善了汽车的综合性能,使汽车在安全、节能、环保、舒适等各方面都有了长足的进步。汽车电子化被认为是汽车技术发展过程中的又一次革命,甚至被看成衡量一个国家汽车水平的重要标志。汽车工业在快速发展,电子产品在汽车整车中的运用比例在不断提高,双重因素的驱动使得我国汽车电子市场具有广阔的发展前景。目前,我国汽车电子产业仍处于起步阶段,绝大部分企业规模较小,产品单一,且技术含量低。这些企业的技术大多数来源于国外,与汽车电子跨国公司相比,存在很大的差距。在市场激烈竞争的今天,行业中的各企业对于技术的创新都极为重视。如何更好的促进技术创新,如何通过技术创新突破技术壁垒,在这汽车工业的又一次革命中占领先机,这是我国汽车电子企业非常值得思考的问题。本文正是以我国汽车电子企业作为研究对象,针对我国汽车电子行业的产业特点和现状,对我国的汽车电子企业的技术创新模式进行了研究。首先对于技术创新的主流理论进行了分析,在此基础上对技术创新模式的分类进行了整理总结;然后本文提出了企业进行技术创新模式选择的原则,并根据这些原则对于影响我国汽车电子企业技术创新模式选择的因素进行了分析,得出了适合我国国情的技术创新模式;接着针对我国汽车电子企业技术创新的发展策略提出了几点建议;最后以案例形式对本文的观点进行了论证。本文研究的意义在于,通过对技术创新理论的研究和我国汽车电子行业现状的分析,寻求一条以技术创新为动力的发展模式,为我国汽车电子企业在竞争中站稳脚跟,突出重围提供一些参考。更多还原

【Abstract】 The modern automobile industry is a high technology-intensive industry. As a carrier of so much new technology, it widely involves a number of industrial technology and knowledge. Today’s auto industry is not only a traditional industry, which is leading by the mechanical, but also integrated with the electronic information technology. The combination of the automobile and electronic technology results the automotive Electronics industry which is regarded as one of the most promising area. The automobile products have been evolved from a traditional mechanical product into a new concept product which includes the automation technology, electronics technology, intellectual technology and network technology. To a large extent, the new technology improved the auto vehicle’s combination property, which makes the vehicle has a great progress in some directions such as safe, energy saving, environmental protection, comfort, etc. The automotive electronics technology is considered as another revolution during the automobile technology development. And the more that it be considered as an important symbol to measure the level of automobile industry of a country.Rapid development of auto industry and the continuous increase of the electronics products usage in the vehicles make our automobile electronics market has a vast potential in future development. Now, our national automobile electronics industry still stays at Start-up stage, most in small-scale enterprise, products single with low technical content. The technology of these companies is from the foreign. There’s still a deep gap compared with international automobile electronics companies. Today, with pursuing technology and personalize design, the enterprises is more attach importance to the technology innovation to occupy the advantage opportunity during the impetuosity competition. The problem is how to promote the technology innovation better, how to break out the technological barriers with the technology innovation, how to occupy the opportunity during one more revolution of the auto industry? It is a question worthy of consideration.This thesis selects the automotive electronics enterprises in our country as the research objects. Aims at the characteristic and actuality in our national automotive electronics industry, and do the research on technology innovation model. Firstly, this thesis analyses the main theories of technology innovation and make a summary of the technology innovation modes. Secondly, the author raise the selecting rule of the technology innovation modes, and make the analysis of influencing factor in China’s automotive electronics industry. Base on the analysis, the author point out the technology innovation mode which is better suited to the present conditions of our country. And then the author gives us some advice in the tactic of development in technology innovation. In the end there is a case of technology innovation which can prove the actor’s opinion.The significance of this thesis is that to find out a developmental pattern for the China’s automotive electronics company, which driven by technology innovation with the analysis in theories of technology innovation and the present state of China’s automotive electronics industry. It will help the decision-making of the China’s automotive electronics companies to get the competition advantage.更多还原