【作者】 徐进；

【导师】 胡玉鸿；

【作者基本信息】 苏州大学 ， 法律， 2009， 硕士

【摘要】 随着我国社会经济的发展,有关商号权利的纠纷大量出现,对商号如何进行有效的保护自然成了理论界以及司法、行政实践部门探讨的重要课题。然而,由于理论的准备不足,国内法学界连“商号”概念的理解至今也未能取得一致意见,对商号的保护的看法更是众说纷纭。有鉴于此,笔者通过对现有相关法律法规的分析,结合自身的工作实践,对商号概念的界定以及对商号权的保护提出自己的看法。本文首先对商号的概念进行了界定:商号是企业名称的组成部分,是区分一定区域内不同商事主体的专有标记。为了使商号的定位更加准确,本文还通过论述商号的表现形式、研究商号与其他类似概念之间的关系来进一步对商号的概念进行明确。在明确商号概念的基础上,本文对商号权的概念、内容、性质进行了阐述。就商号权的内容而言,具备了知识产权的诸多特点,因此,商号权在我国属知识产权之一种。在实践中,商号权冲突成为商号权保护面临的难题,也是目前我国商号权保护首要研究解决的问题。通过剖析我国商号权取得及保护方面存在的诸多不足之处,为研究完善我国商号权取得及保护制度提供借鉴。最后,本文试图在解决前述问题的基础上,对构建完善的商号权取得及保护制度提出了自己的构思。一方面要充分借鉴国外先进经验,与国际接轨;另一方面要考虑我国的实际情况,打造符合我国特色的,能充分保护权利、平息纷争的制度体系。更多还原

【Abstract】 With the development of our society and economy, a large number of cases of trade name disputes came about. It has become a vital topic to be discussed by the theory circle, judicial and administrative organizations how to effectively protect the trade name.However, due to inadequate theoretical preparation, there is still no consensus on the understanding of the term“trade name”in the domestic law circle. What’s more, opinions divide on the protection of trade name. The author will propose some views on the definition of trade name and the protection of trade name right by analyzing the existing law, combined with personal practice.This essay will give the definition of the term“trade name”, which is a part of a name of an enterprise, a specialized mark to distinguish different business entities in a field. In order to make the definition of trade name more explicit, this essay will illustrate the form of trade name and study its different definition compared with other similar concepts.On the basis of a clear concept of trade name, this essay illustrates the concept, content and property of trade name rights. Since the content of trade name right shares many characters with intellectual property, this right is a kind of intellectual property in China.In practice, the conflicts of trade name right is a problem in protecting the trade name right, which is the major problem we have to solve in protecting trade name right. This essay will set an example in the study of improving the system of obtaining and protecting trade name right by analyzing various demerits in the present system.At last, this essay tries to provide some idea about setting a sound system of obtaining and protecting trade name right, on the basis of solving the problems discussed above. On one hand, we should learn the experience from the advanced foreign countries to be in line with the international standards. On the other hand, taking our national condition into consideration, we should set up a system which is made according to the character of our country, fully protects the right and is effective in solving the dispute.更多还原