中国动画电影现状研究

【作者】 陈玺；

【导师】 贾士秋；

【作者基本信息】 郑州大学 ， 广播电视新闻学， 2009， 硕士

【摘要】 从全球文化产业竞争的态势看,动画产业被誉为21世纪的朝阳产业；从产业竞争优势的角度看,动画产业以创意与高科技的紧密结合成为文化产业发展中的一支奇葩。在经济全球化的背景下,由于中国动画产业竞争力的贫弱,国外动画逐步浸润中国的动画消费市场。本文从中国动画电影历史开始回顾,从上世纪“中国学派”艺术风格的确立,国产动画的繁荣一时,到后期转型期间内外交困的处境,在此基础上总结了中国动画的创作风格。通过与美国迪斯尼和日本成熟的动画产业相比较,寻找中国动画创作的不足。并试图分析中国动画原创力不足的根源,包括动画产业链条外的激烈竞争态势和资金的不足,和产业链上创意及经营人才的匮乏,动画“电影”观念的并没有得到应有的重视。分析问题是为了更好地解决问题,但鉴于发展中国原创动画电影自身的艰巨性,和国际动画市场竞争的激烈性,本文只提出发展中国原创动画电影的希望所在：一方面立足本土文化和传统,紧密结合时代特色,创作观念和技术要与时俱进；另一方面要重视动画商业化运作,通过培育市场、保护版权等,能够在获得经济效益的同时,兼顾社会效益,从而使中国原创动画电影创作达到良性循环。更多还原

【Abstract】 The combination of creativity and hi-tech makes animation industry one of the most promising industries in global cultural industry competition, while consensus has been reached on the significance and vital status of the cultural industry in the process of economic globalization in the 21st century.Chinese animation market has long been dominated by American and Japanese animation products since it is lack of competitiveness. The thesis begins with the foundation of Chinese animation,1960s coming up when "Chinese School" won its great fame, to 1990s when Chinese animation industry was in dilemma in the beginning of cultural reformation.The author focuses on the creativity of Chinese animation industry and conducts in-depth research on the reasons for the lack of creativity, compared with American and Japanese’s booming animation industry. In terms of creativity, this paper discusses the influencing factors ranging from the fierce competition in the international animation market to the shortage of human resources and financing, and to the ignorance of the conception of animation film in China.Taking into account the tough work of Chinese animation film facing and competitive marketplace, the author brings forward guiding principles:to integrate the modern values with our traditional ones and commercial film-oriented. Based on above-mentioned, the paper conducts beneficial exploration to the development of Chinese animation film.更多还原