【作者】 张志花；

【导师】 田胜立；

【作者基本信息】 河北大学 ， 传播学， 2007， 硕士

【摘要】 我国民营书业诞生于80年代初期刚刚实行改革开放的新经济时代,历经20多年的发展,已经成为中国出版业的重要组成部分。民营书业在满足读者的阅读需求,促进出版产业的发展上做出了一定贡献。然而,它在迅速成长壮大的过程中也存在一些发展障碍和问题,其中有整个阅读环境的问题,有社会的问题,有政府的问题,也有民营书业自身的问题。如何解决问题,对症下药,将事关民营书业的健康发展。2006年12月11日中国加入WTO的过渡期结束,外国资本将加速进入中国出版业印刷和分销领域,民营书业面临更加激烈的竞争。如何应对外资,对民营书业而言,不是一个全新的课题,却是一个机遇与风险并存的课题。传播技术的发展,出现了多元化的阅读方式,传统纸质出版受到了挑战。网络传播时代,民营书业的明天将怎样?本文在广泛收集资料的基础上,采用个案调查和文献研究相结合的方法,既借鉴了前人的研究成果,又加入了个案的调查分析,综合运用图表分析、内容分析、比较分析等理论与实证相结合的方法,对我国民营书业发展过程中存在的主要问题和对策进行了系统的研究。更多还原

【Abstract】 Private book industry began in the early 1980s, which had just started its reform and opening up. After 20 years of development, Private book industry has become an important component of China’s publishing industry. It has made some contributions in meeting the demand of readers and promoting the development of the publishing industry. However, it has some obstacles and problems in the process of rapid development. Social issues exist. The goverment and the private book industry itself also have problems. How to resolve the issues which is related to the healthy development of the private book industry. China ended the transition period of accession to WTO on December 11,2006. Foreign capital accelerated flowing into China’s fields of book sailing and publishing industry. Private book industry is facing more intense competition.For the private industry, How to deal with foreign investment which is not a brand-new subject, but a subject that is both an opportunity and risk. With the development of communication technologydiversity reading appeard which had challenged the traditional paper-based publishing. The private book industry’s tomorrow will be in the network Communication era?On the basis of extensive information-gathering, both using the method of investigation and documentation of cases. There are the results of previous studies. In addition, the investigation of case has been joined. The chart analysis, the content analysis, the comparative analysis are integrated used in this paper. This paper had a system research on the main problems and solutions in the development of the private book industry.更多还原