【作者】 丁浩；

【导师】 刘小玄；

【作者基本信息】 湖南工业大学 ， 设计艺术学， 2009， 硕士

【摘要】 汉字作为生命力最旺盛的象形文字,在数千年的使用中,负载了丰富的文化与审美因素。它构形巧妙,形体优美,意蕴丰富,是中华民族聪明才智的物化。“汉字中所蕴涵的思维方式、精神理念和人文思想,对中国设计的发展向度和形态都产生着规约性的作用,并潜移默化地塑造着我们的艺术心灵”①甚至有学者认为“汉字之于中国,如同音乐之于欧洲,中国的其它门类的艺术形式多是由汉字衍生而出,而其它门类的艺术形式可以说都是它的变体而已。”②汉字构形中所渗透的形式美法则以及设计思维和方法给现代包装设计带来灵感和启示。本文着力于从包装设计角度论及汉字构形艺术与包装设计艺术之间的相通之处,以期将汉字内在的美学及创造思维等方面的传乘与创新,从而让抽象的汉字艺术在现代包装设计中产生更大的魅力。汉字的构形艺术与包装设计艺术关系的研究,本文主要从二个方面来阐述;一是概括和分析出汉字特定的形态美学,并找到其与现代包装设计相契合的地方,以此探索和研究汉字字形美的特质对现代包装设计的作用。二是通过对汉字构形方法的解析,提出汉字建构形体的方法对现代包装设计的启示作用,并通过相关实例论及了它们在包装设计中的创新性表现。本文最后针对理论部分的分析,作了一个设计实践,以此为文章所作的研究做初步的实践探索。更多还原

【Abstract】 As the glyph of the most exuberant vitality, Chinese character loaded rich culture and esthetic factor in several thousand year use. Its configuration is ingenious, the shape is exquisite and the implication is rich, which is the transformation of Chinese nation’s intelligence and ability. the principle of fomal beauty as well as the thought and method of design included In the Chinese character configuration bring the inspiration and the enlightenment for the modern packaging design. This article plans from the angle of packaging design to discuss the correlation between the configuration of Chinese character and the modern packaging design art, and inherit and innovate Chinese character intrinsic esthetics and creation thought and so on. Thus, the abstract Chinese character art will have a bigger charm in the modern packaging design.? ?This article mainly from two aspects elaborate the relation between Chinese character configuration art and the packaging design art .Firstly ,I will summarize and analyze the specific shape esthetics of Chinese character and find the conjunction spots between it and modern packaging design, which research and probe into the pushing effect of Chinese characters’trait in the modern packaging design. innovative performance. Secondly , through analyzing the methods of Chinese character configuration, It proposed that the constructing methods of chinese character have enlightenment function to modern packaging design, and concluded their innovative performance in modern packagng design. Finally it demonstrated certain applications of methods of Chinese character configuration in modern packaging design. Aiming at theory part ,this article demonstrated a practical design, and made the preliminarily practical seeking for all of the research in this article。更多还原