【作者】 田辉；

【导师】 吉亚辉；

【作者基本信息】 西北师范大学 ， 区域经济学， 2008， 硕士

【摘要】 企业核心竞争力是一项系统工程,它是企业核心技术、产品管理、企业文化等综合优势在市场上的反映,是企业在经营过程中形成的不易被竞争对手仿效并能带来超额利润的一种特有的能力。因此,如何从战略层面来构建企业核心竞争力是关乎企业发展与生存的关键所在,也是本文研究的重要内容。本文首先对国内外学者对核心竞争力、企业核心竞争力和石化企业核心竞争力的理论研究进行了述评,然后从兰州石化公司目前所具有的优势和局限性、面临的发展机遇及未来潜在的市场环境出发,详细分析了企业现状及影响核心竞争力的SWOT等因素,并运用定性分析与定量研究相结合的方法,解读了兰州石化公司构建核心竞争力的企业内涵和影响因素,研究了如何识别、构建、培育和提升兰州石化公司核心竞争力的理论框架。本文通过规范企业核心竞争力识别的基本原则和流程,采用定性分析和定量方法对兰州石化公司核心竞争力的增长点进行了量化评价与识别,列出了兰州石化公司主要的核心竞争力增长点,即原创性知识资源积累、炼化工艺与技术研发能力和石化产品的深加工作业流程。本文通过有机整合各核心竞争要素之间的内在联系,提出了构建兰州石化公司核心竞争力的层次分析模型,并采用模糊层次分析法和多指标并行处理的原则,从市场、技术和管理等层面对兰州石化企业的核心竞争力进行综合分析,提出采用自主创新能力指标来评价兰州石化公司的核心竞争力。结果表明:兰州石化公司在同行业中的自主创新能力教弱,这与现场的调查结果是相符合的,具有较强的现实指导意义。最后本文论述了培育和提升兰州石化公司核心竞争力的机制及其途径,提出了从战略上提升、重组兰州石化公司核心竞争力的策略。更多还原

【Abstract】 As a systematic project, enterprise’s core competition is a reflection of overall advantages such as enterprise’s core technology, product management, and culture on market. It is a special ability formed in operation process, which cannot be imitated by rivals but can bring enterprise abnormal profit. Therefore, how to build core competition plays a key role in enterprise’s development and survival, which is also the important content of this essay.This essay firstly reviews domestic and foreign scholars’theoretical studies on core competition, enterprise’s core competition and petrochemical enterprise’s core competition, and then detailedly analyses enterprise’s status quo and SWOT which influences core competition from Lanzhou petrochemical corporation’s present advantages, limits, developing opportunities and future market environment; and finally by integrating quantitative analysis method and quantitative study, it unscrambles Lanzhou petrochemical corporation’s connotation and influence factors which builds core competition; and studies how to recognize, build, cultivate and promote Lanzhou petrochemical corporation’s core competition.By establishing standards of fundamentals and circuits, and using quantitative analysis method and quantitative study, this paper conducts quantification evaluation and recognition to growth poles of Lanzhou petrochemical corporation’s core competition and lists its main core competition growth poles, such as original knowledge resources accumulation, ability of refining technology and technical research and development, and further processing work flow of petrochemicals.By integrating the inner link of each core competitiveness element, this paper raises level analysis models which build Lanzhou petrochemical corporation’s core competition,adopting principles of fuzzy level analysis and multi-index parallel processing, analyses comprehensively Lanzhou petrochemical corporation’s core competition from aspects of market, technology and management, raises idea of evaluating Lanzhou petrochemical corporation’s core competition by adopting innovation ability index. Analysis shows that innovation ability of Lanzhou petrochemical enterprise is weak in fellow-trade, which is consistent with results of spot field investigation, and is of practical guidance significance.Finally, this essay discusses mechanism and ways of cultivating and promoting Lanzhou petrochemical enterprise’s core competition, and raises policy of promoting and recomposing strategically Lanzhou petrochemical enterprise’s core competitiveness.更多还原