【作者】 王丽丹；

【导师】 白淑英；

【作者基本信息】 哈尔滨工业大学 ， 社会学， 2008， 硕士

【摘要】 自1998年《献血法》颁布之日起,标志着我国献血制度由有偿、义务献血向无偿献血转变。然而,传统血液制度的弊端仍然在一定程度上影响和阻碍无偿献血事业的发展,致使许多城市出现了“血荒”。但与之形成鲜明对比的是,哈尔滨流动血车中却出现了献血量“供过于求”的现象。本研究希望通过社会学的视角审视和剖析哈尔滨血站良性运行与发展的深层次原因。因此,本文将以哈尔滨市红十字中心血站为研究个案,以亲社会行为理论为支撑,探讨无偿献血者献血行为的决策过程以及血站现存的动员机制,并进一步将二者在不同阶段的契合关系进行梳理和提炼,最终为哈尔滨血站的成功经验做解释性说明。研究者结合深度访谈和参与观察等方法,对无偿献血者、志愿者以及血站工作人员分别进行了不同层面的实证调查。通过对资料的定性分析,发现无偿献血者的决策过程可以概括为三个阶段,即最初献血的行为动因——献血意图确定——献血意图转化,各个阶段存在不同的影响因素。继而对血站现存的组织管理体系进行了深入分析,将其动员机制归结为金字塔式结构,即以血站的文化动员为根基、以志愿者组织为支撑、以外部资源调动为促进的三个层次。在了解和对比无偿献血者决策过程以及血站动员机制的基础上,将二者的契合关系归结为以下三个方面:首先血站通过双重资源动员达到与献血行为动因的契合,并利用献血文化对献血意图进行动员,最终在血站环境的建设下促进献血行为的决策。本研究力图通过探究无偿献血者亲社会行为与动员机制的契合关系,为哈尔滨的成功模式提供合理化解释。从理论意义上看,在探讨献血行为的决策过程中,对现存的亲社会行为理论模式进行了扩充和完善。同时,对于血站成功经验的探讨有助于其他城市的借鉴和思考,具有重要的现实意义。更多还原

【Abstract】 Since 1998, the Blood Law is Implement, symbolizes that the system of contribute blood is changing from paying, voluntary to donate blood without compensation. However, the traditional blood system’s disadvantage still to a certain extent affected and the hindrance donating blood without compensation enterprise’s development, causes many cities to present“to be short of blood”. Forms the sharp contrast , in the Harbin flowing blood car actually presented the giving blood quantity“the supply in excess of demand”phenomenon.This paper is precisely embarks based on this question, through the sociological angle of view to find the deep level reasons of Harbin blood center benignity movement and the development. Therefore, this research take the Harbin blood center as the case, take the prosocial behavior theory as the support, discuss blood donors’decision-making process and the blood center’mobilization mechanism, and further analyze their in different period’s conjunction relations. finally gives the explanatory explanation for the Harbin blood center’s successful experience.Using the depth interview and observation methods, I interview the blood donors, the volunteer and the staff of blood center. Through the qualitative analysis, find that the blood donor’s decision-making process may summarize is three stages, namely blood donor’s first behavior agent—intention to be determined—the intention to be transformed. And each stage each stage existence different influencing factor. In addition, analysis the organization managed system of blood center, discovered that blood center’s mobilization mechanism presented the Pyramid type structure, namely take the cultural mobilization as the foundation, take the volunteer organization as the support, take the exterior resources reassignment as the promotion levels. Through understands and contrast, summary the conjunction relations in three aspects: the first blood center through the dual resources mobilizations to correspond to blood donors’behavior motivation, and using the culture to mobilize the intention of blood donor the, at the last, through the environment’s construction to promote blood donor to make decision-making. This research tries hard that through contrast the blood donors’behavior and mobilization mechanism, provides the rationalization explanation for the Harbin shore’s successful pattern. From the theory significance, in the discussion about the behavior decision-making process, this research expansed the existing theory pattern. At the same time, it’s helpful for other urban to learn and use the successful experience.更多还原