传媒文化创意产业资本运作研究

【作者】 李霞；

【导师】 王克敏；

【作者基本信息】 复旦大学 ， 工商管理， 2009， 硕士

【摘要】 曾几何时,“创意产业”对于中国人来说还只是个陌生的外来词,但近几年,创意产业已一跃成为大家讨论的热门话题之一。文化创意产业凭借其独特的产业价值取向、广泛的覆盖领域和快速的成长方式,正在成为全球经济和现代产业发展中的新亮点。作为文化创意产业组成部分的传媒产业,与国外发达的传媒业相比,实力还比较弱。根本原因就是产业资本积累低,投、融资能力相对还比较弱,产业资本积累和融资脱节,后劲不足。面对日渐开放的传媒市场和国内外日益激烈的竞争,通过集团化,资本运作等做大做强,已经成为国内传媒业发展的共识。本文首先从我国文化创意产业发展的现状着手,介绍了文化创意产业在我国的发展情况;然后梳理了中国传媒产业开展资本运营的情况,结合国内的环境,分析了资本运营的必要性和可行性;并对广播电视类三家上市公司和平面媒体类四家上市公司的资本运作进行了分析,对传媒类公司的运作特点做了归纳,这些传媒企业的发展实践证明,中国传媒产业需要成熟的资本市场以获得强大的资本支持,而资本市场对传媒产业的介入,也可以为其实现丰厚的利润回报;接着,分析了传媒无形资本运营对传媒产业发展所起的推动作用;最后,对中国传媒企业的资本运营提出了相应的对策和建议。在传媒产业进行资本运作的过程中,国家应尽快改革和完善传媒投融资体制,而媒体在进入资本市场前必须做好前期业务的分离工作,自力更生,加速积累,实行产业经营与资本经营相结合,加速实现资本和产业规模的扩张。更多还原

【Abstract】 Culture and creative industries, with the virtue of unique and wide range, have become one of the hot topics in recent years. As one part of culture and creative industries. China’s media is very weak. Faced the gradually opening media market, faced the heated competition interior and exterior, civil media groups have come to know that they should expedite development though setting up groups, alliances and capital operation, among which capital operations having become the most heated subject discussed in media industry.The thesis begins with the present condition of China’s culture and creative industries. Then cards the condition of the capital operations and analyzes the necessity and feasibility. Next, the thesis analyzes the capital operation of seven listed media companies, and draw to conclusion of this industry. Continually, the thesis briefly analyses media’s intangible capital operation. At last, the paper puts forward some corresponding suggestions, which summarize the experience of successful media and are feasible and practically guiding, so that China’s media industry will develop more rapidly and creative new brilliance.更多还原