上海会展旅游目的地竞争力研究

【作者】 史晓洁；

【导师】 后智钢；

【作者基本信息】 复旦大学 ， 旅游管理， 2009， 硕士

【摘要】 会展旅游是一项高级的旅游活动,会展旅游的发展给举办地带来了巨大的经济效益。随着经济全球化的不断深入和会展旅游产业的发展,越来越多的地区加入到会展旅游目的地的争夺中来。上海凭借其优越的地理位置、良好的经济环境和国际知名度受到了各类组委会及筹办单位的关注。但是,无论从国际还是国内范围来看,作为会展旅游目的地的上海都正受到其它城市或区域的强烈竞争。那么,上海作为会展旅游目的地的竞争力究竟怎么样?其优劣势分别体现在哪些方面?是否具有可持续发展的内在机制?本文将从专家的视角出发,通过对93个可能影响会展旅游目的地竞争力因素的重要性和绩效评价,分析上海作为会展旅游目的地的优、劣势所在,并在此基础上提出上海发展会展旅游目的地可采取的措施。更多还原

【Abstract】 MICE refer to Meeting, Incentive Tourism, Conference and Exhibition. It is an advanced form of tourism, bringing great economic benefits to the host country or region. The development of MICE Industry and Global economy has attracted more and more cities and regions to participate in the competition for MICE destinations. Shanghai has caught the attention of many organizers around the world with its good location, economic environment and reputation. However, attention should also be paid to the challenges facing Shanghai from cities or regions both at home and abroad. Can Shanghai stand out among all these competitors? Is Shanghai equipped with something that can encourage the sustainable development of its MICE industry? How to bring into full play the upcoming 2010 Shanghai Expo and strengthen its competitiveness as the MICE destination? This paper aims to discover the competitiveness of Shanghai as a MICE destination by asking specialists and researchers of the related field to value the Importance and Performance of 93 attributes affecting the competitiveness of Shanghai as a MICE destination.更多还原