【作者】 董晓欢；

【导师】 李仙娥；

【作者基本信息】 西安建筑科技大学 ， 马克思主义理论与思想政治教育， 2009， 硕士

【摘要】 体育文化产业作为第三产业的一部分,是社会文化的重要组成部分,在全世界范围内得到了空前的发展,并成为很多发达国家的支柱产业。体育文化产业在我国正成为国民经济新的增长点。因此,对体育文化产业发展的研究具有重要的现实意义。本文尝试采用多学科的方法(如城市学、社会学理论)从多角度考察我国体育文化产业的发展问题,尽力将理论和实践相结合,将微观的分析和宏观的思考相结合,将国外的经验和国内的实际相结合。从体育文化和文化产业入手,在梳理已有研究的理论基础上界定了体育文化产业的概念。借鉴其他国家的体育文化产业发展成功经验,分析现阶段我国体育文化产业发展中存在的主要问题,如竞争意识和应对策略的缺乏、产业发展不平衡、产业结构不合理,产业质量不高、产业发展政策不完善、体育文化市场管理的法制化、规范化不健全、体育文化产业高层次管理人才的缺失等。以此为依据,强调了重视体育文化产业的必要性和紧迫性,并结合我国当前体育文化产业发展现状,就如何发展我国现行体育文化产业,尤其是就我国民族传统体育文化产业发展提出如改善产业发展的经济基础,增加民族传统体育文化消费,促进资源优化配置,培育健康的民族传统体育文化市场体系,走国际化发展道路等具体建议。更多还原

【Abstract】 As a part of the tertiary industry, athletic cultural industry has made itself unprecedented development all over the world, and has become the pillar industry in many developed countries. The athletic cultural industry is becoming a new growth point of national economy. Therefore, athletic cultural industry has already become a necessary topic.This thesis attempts to use the multi-disciplinary means such as the theories of city and sociology to investigate the Chinese athletic cultural industry from more perspective, and tries her best to combine the microscopic analysis and the macroscopic consideration, connect the international experiences with the local actual circumstance. This thesis commences from the athletic culture and cultural industry, defines the athletic cultural industry on the basis of the fore-theories. Based on introducing the successful experiences of foreign countries about the development of athletic cultural industry and analyzing the problems which just like lacking for competitive consciousness and corresponding strategy, unbalanced industrial development, unreasonable industrial structure, lacking for the long-term and stable policy of industrial development to lead to, needing an exaltation on the degree of legalization and norm in the related market management, lacking high-level professional management in the related realm, and imperfect system about statistic index of the athletic cultural industry in the current development of Chinese athletic cultural industry, the thesis emphatically studies how to comprehend the function of athletic cultural industry exactly, and how to develop the Chinese current athletic cultural industry, especially put forward suggestion on the traditional athletic cultural industry in our country. For example, how to improve the economic foundation of industrial development, how to increase the consumption of traditional athletic culture, how to promote the resource sharing superiorly, how to set up a healthy market system and how to develop the internationalization of the national traditional athletic cultural industry.更多还原