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需求分析在商务英语教学中的应用

Application of Needs Analysis in Business English Teaching

【作者】 李强

【导师】 张京生;

【作者基本信息】 山东师范大学 , 课程与教学论, 2009, 硕士

【摘要】 由于近十年全球经济的快速发展,中国迫切地需要大量谙熟商务领域专业知识同时具备较强英语交际能力的复合型人才。为了满足社会主义市场经济的需要,教育部在新版的英语专业教学大纲中对于培养英语人才有清晰的目标和规范。这对我们的英语教学,尤其是商务英语教学提出了前所未有的挑战。作为专门用途英语中最重要的分支,商务英语教学同样是基于学习者需求基础上的。商务英语教学中存在的问题,例如教学形式和教学内容的单调乏味在一定程度上影响了学生的学习积极性。仔细全面的需求分析可以帮助人们发现外语教学中存在的问题。然而长期以来,需求分析在我们国家的商务英语教学教学中似乎是个被遗忘的环节。本文试图通过调查分析英语专业学生对于商务英语的学习需求,为商务英语的教与学提供一个参考。根据Dudley Evan和St John提出的有关需求分析的现时理论框架,笔者在任教的山东师范大学选取了30名三年级和四年级的英语专业学生做为调查的对象。调查手段主要通过访谈。需求分析的调查内容包括学习者的学习偏爱,动机,课程设置的评价,对教师素质的期望和对教材选择的看法。调查结果表明,英语专业学生对于商务英语学习有独特的需求。需求分析一方面可以为英语专业商务英语课程设置提供准确可靠的依据,另一方面便于教师制定教学目标和选择教学方法,以提高教学效果,还可以使学生明确学习目标,提高学习效率。鉴于商务英语人才在人才市场上日益受到欢迎和重视,因此调查英语学习者对商务英语的实际需求,从而为我国培养复合型英语人才提供更好的借鉴,无疑也具有现实意义。

【Abstract】 With the fast development of world economy in the recent ten years, China is in urgent need of a multitude of interdisciplinary talents who are not only equipped with business knowledge but also competent in English. In order to satisfy the needs of socialist market economy, the new version of the Syllabus for English Majors (2000) promulgated by the Ministry of Education sets clear goals and specifications for the cultivation of English talents. This poses an unprecedented challenge to English teaching, in particular, Business English teaching.Business English, or English for Business, is regarded as the most important branch of English for Specific Purposes (ESP), an approach to language teaching based on learners’needs. Problems in Business English teaching, such as monotony in forms and in contents, have, to some extent, frustrated students’motivation. A thorough needs analysis can help people define problems in language teaching. However, for a long time, needs analysis proves to be an overlooked procedure in Business English teaching in China. This thesis aims to analyze English majors’needs for the sake of both teaching and learning practice. Based on a current concept of needs analysis put forward by Dudley Evans and St John, the author has selected 30 third-year and fourth-year English majors in Shandong Normal University. Relevant data was mainly collected through interviews. The content of the needs analysis involves learners’preferences, motivation, evaluation of course designs, expectations of teachers’qualifications and their opinions in identifying textbooks. Results indicate that English majors have distinctive needs for Business English learning.Needs analysis, on the one hand, can provide reliable information about students’learning needs for English program designers, on the other hand, it offers suggestions to teachers in setting teaching goals, choosing teaching methods and using textbooks. Besides, it may help students identify their learning goals, thus improving their learning efficiency. Given that the talents of Business English is gaining popularity in the job market than ever before, it is believed to be of significance to investigate what should be catered in Business English for English majors in China so as to serve as a reference in cultivating versatile talents of English.

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