【作者】 陈衍冰；

【导师】 金明路；

【作者基本信息】 浙江大学 ， 国际贸易学， 2009， 硕士

【摘要】 随着我国零售业对外全面开放,外资零售企业大量涌入中国,带来了大量新型业态。中国的零售业态呈现出了复杂多变的情况:新的业态不断涌现,原有业态转型;有些业态发展规模过大,有些则发展规模不足;不同业态之间效益差异大,增长幅度波动大等。因此关于零售业开放影响我国零售业态甚至国家经济安全的问题,引起政府、企业和学者们极大的关注。影响零售业态的因素有很多,对于处于经济转轨过程中的中国来说,外资的进入对这转变所起到的作用和影响是非常重要的。但是国内外已有研究对这方面的关注非常少,没有进行系统的研究。因此本文的创新点主要是对外资进入对我国零售业态的影响进行系统而全面的分析和研究,并采用定量的方法分析研究零售业态数量关系、资产结构、销售结构以及利润结构与外资进入之间的关系。为研究这一问题,本文首先从理论上分析外资进入对我国零售业态结构、获利能力和饱和度三方面的影响,其次通过实证分析对外资进入对中国零售业态的资产利润率的均衡程度、获利能力和饱和度进行研究,进一步探讨外资进入中国对零售业态这三方面的影响。本文旨在为中国制定优化零售业态的相关外资政策提供理论依据,对中国零售业态优化和本土零售企业竞争力的提高提出一些新的想法和思路。同时对于中国零售业未来走向国际也有一定的参考价值。更多还原

【Abstract】 Foreign retail corporations burst into the Chinese market after the totally open of internal retail market, which brings with them numerous novel types of retail establishment. At the same time, the domestic retailing is undergoing a complex change. New types of retail establishment keep on emerging while old ones are transforming. Some types are overgrowing while others still need more development. And different types have different profitability and growing rate. The government and scholars begin to focus on the impact of foreign retailing because it is tightly related to domestic retailing even the security of national economics.Many factors are influencing the types of retail establishment, among which the entering of foreign capital is of prior importance and worth our concern. But as far as we know, there is little research about this subject, either domestic or overseas, especially a system survey. So the main original point of this article is that we take a system view and have an all-around survey of this problem. And we make quantitative analysis of amount, capital structure, sales structure, and profiling structure of domestic retailing and their relation to foreign capital.In order to look into this problem, first we analyze from the domestic retailing structure, the capability of profiling and saturation in theory. And then, we go deep into it by evident of evenness of capital profiling, the capability of profiling and saturation.This article is aimed at providing theoretic support for policy deciding and proposing some new ideas about how to optimize the types of retail establishment and enhance the survival ability of domestic companies facing the fierce international competition. And it is also a useful reference for domestic retailing to make their way to the international market.更多还原