【作者】 叶思遐；

【导师】 黄孝俊；

【作者基本信息】 浙江大学 ， 传播学， 2009， 硕士

【摘要】 出版传媒整体上市是从经营性资产单独上市到采编业务资产捆绑上市的转变,体现了产业的整体性,对于我国传媒改革具有重要的意义。传媒改革要解决的是管理问题和经营问题,在管理与经营两大改革核心的部署下,传媒业改革向纵深方向发展。本文以出版传媒整体上市和资本运营为研究对象,将其放置在我国传媒改革框架上进行讨论。通过对整体上市模式的研究以及对上市之后出版传媒的控股权、经营绩效和市场表现等分析来验证出版传媒上市后的效果,总结出版传媒资本运营的问题和未来发展之路。最后回归至传媒改革这个大框架,提出传媒改革路径的新思路和新命题。本文主要论述以下三个问题:一是分析出版传媒的整体上市模式,从辽宁出版传媒整体上市出发,分析了出版传媒从剥离上市到整体上市的跨越式转变和上市后资本与监管之间的新博弈。二是验证出版传媒上市后的运营效能,在梳理传媒资本运营的基础上对辽宁出版传媒资本运营进行分析,同时与另外两家上市出版传媒(时代出版传媒、新华传媒)从股权结构、主营业务和地区、经营状况、偿债能力等多个角度进行比较分析。三是通过上述的研究,对传媒改革路径进行探讨,进一步总结我国传媒改革历程之后,探寻我国传媒改革的新路径和新命题。更多还原

【Abstract】 Reflecting the integrity of media industry, the holistic listing of publishing industry represents a change from operating assets separate listing to bundled listing with editing assets, that is meaningful to the media reform in China. Media reform which is to solve the management issues and operational problems is developing in depth at the present stage.Taking the holistic listing and capital operation of publishing industry as the research object, this thesis places them into the framework of media reform in China to discuss. The results of publishing industry’s listing is verified by analyzing the model of holistic listing, as well as media ownership, operational efficiency and market performance after listing, also the problems of publishing industry’s capital operation and the developing way in future are summarized in this thesis. Back to the framework of media reform, this thesis puts forward the new paths and propositions on media reform in China.This thesis focuses on three issues. First, this thesis analyzes the model of publishing industry’s holistic listing. Beginning with the holistic listing of Liaoning Publishing & Media Company, this issue analyzes the change from separate listing to holistic listing, as well as the new game of capital and supervision after listing. Second, this thesis verifies the operational efficiency of publishing industry’s listing. This issue analyzes the capital operation of Liaoning Publishing & Media Company, and then compares with Time Publishing & Media Company and Xinhua Media Company in the following areas, the stock equity, the main business and regions, operating conditions and repayment capability. Third, based on previous research, this issue makes a conclusions on the progress of media reform, and the search of the new paths and propositions on media reform in China.更多还原