汽车配件网上交易平台的开发和管理

【作者】 郭天国；

【导师】 汪少华；

【作者基本信息】 浙江工业大学 ， 工商管理， 2009， 硕士

【摘要】 随着我国人民生活水平的不断提高和整车的保有量急剧增加,汽车配件市场也在迅速地扩大;目前的汽车配件销售和服务模式已经远远不能满足市场的需求。汽车配件从厂家流通到消费者手中的环节多而繁,这牵制着汽配行业的快速发展。越来越多的人已经开始选择通过网络销售来提高交易效率、降低交易成本;但抑制着网上销售和服务的诚信、物流、支付等问题一直存在,虽然通过政府和社会的共同努力,已经得到部分的解决,但目前国内依然没有集汽车维修、配件交易、配件配送和支付于一体的专业化电子商务网站。本文以汽车配件交易现状分析为切入点,结合本人多年对汽配经营和网站建设的相关经验,进一步对汽车用户、汽车维修厂的需求、配件经销商供销渠道和配件的流通渠道进行调查研究,根据汽车配件的行业特性和行业需求,通过对现有汽配相关网站经营现状和商业模式的分析对比,进行对“汽车配件网上交易平台”市场定位、商业模式确定和流程设计,讨论如何在最短的时间内低成本、高质量地开发该平台。并以“汽车配件网上交易平台”的核心模块——询、报价模块为核心,对平台功能实现进行实证研究。最后结合电子商务需求和汽车配件市场的需求及市场外部环境对平台的流程管理加以证实。作为整合经济的电子商务,有别于简单的商务经济和单纯的技术经济,电子商务整合能力能决定其运营胜败的结果,成功的电子商务平台一定要有清晰的市场定位和理想的商业模式,电子商务的技术手段则是电子商务核心灵魂的外部载体。本文以如何针对汽车配件交易市场,打造一个低成本、高质量、符合行业深层次需求的电子商务平台为的问题为中心展开讨论和分析。更多还原

【Abstract】 With the continuous improvement of people’s living standards and a sharp increase of private cars, the auto spare parts market is also expanding rapidly. The present auto parts sales and service model has been far from adequate to meet the needs of the market. The circulation from Auto parts manufacturers to consumers is getting complex and multi-linked, which affects the auto industry’s rapid development. More and more people have begun to choose the network to increase sales transaction in order to reduce transaction costs; but the problems like on-line sales and service integrity, logistics, payment are persistent, though, through the joint efforts of government and society, some of these problems has been solved, but the specialized e-commerce Web site which serves auto maintenance, spare parts trading, distribution and payment of accessories has not been set in china.Taking the analysis of auto parts trading status quo as an entry point to conduct investigations and studies on vehicle users, demand for car repair workshop, parts and accessories distributor and marketing channels of distribution, this paper is going to discuss how to develop the "auto parts online trading platform" in the shortest possible time with low-cost and high-quality by determining market positioning, process design and business model of the platform, through the contrast between the existing auto-related Web site operators and the status quo business model, according to the auto parts industry characteristics and needs of the industry. The paper is focusing on the core modules of "auto parts online trading platform" - consultation, quote modules, in order to have an empirical research on the functional realization of the platform. Finally, the paper will confirm the platform’s process management by combining e-business needs, market demand for auto parts market and external environment.As the economic integration, e-commerce is different from the simple business and pure technical economy, e-commerce integration capability makes a decision on the operation outcomes. the success of e-commerce platform must have a clear market position and the ideal business model , E-business technology is the core of the soul of the external carrier. This paper will discuss and analyse how to create a low-cost, high-quality, in-depth industry demand for e-commerce platform on auto parts market.更多还原