【作者】 于杨；

【导师】 潘海音；

【作者基本信息】 北京服装学院 ， 设计艺术学， 2008， 硕士

【摘要】 社会发展和科技进步为我们带来了新的生活方式,在新生活方式的影响下,又产生了新的消费观念。商品在满足消费者对其固有功能需要的同时,应更加注重消费者的情感诉求和对商品内涵的追求。在中国,内衣早已跨越单纯满足遮羞蔽体的消费年代,开发高附加值产品无疑成为中国内衣企业追求的目标。以附加值为题,一方面看到附加值对于企业生存发展和满足消费者需求方面的重要性,更重要是看到附加值战略对于带动国民生活水平和促进经济良性循环的重要作用。因此,基于企业发展、消费需求和社会责任,以高附加值设计为研究方向更具重要意义。本文通过对中国内衣市场品牌的调查分析,提出中国品牌现状的三个“不平衡”问题,即知名品牌在高中低端市场比例发展不平衡、内衣类别发展的不平衡、男士内衣与女士内衣比例的不平衡;通过对高附加值内衣特征的把握,从案例分析和设计实践上,以高附加值的经济、人文和社会目标价值定位为指导,提出内衣企业从造型、细节、色彩、纹样、材料、技术等层面,利用差异化和系列化设计、增加产品文化、艺术和技术含量以及绿色设计等来提高内衣附加值的系列设计方法。更多还原

【Abstract】 The social development and the technological innovation have brought the new life style for us. The influence of new life style brings new expense idea. The commodity not only satisfies the consumer’s demand for use, but also pays great attention to consumer’s emotion demand and to the culturally and artistry commodity. In China, the expense of underwear has already surmounted the past time style, and the high added value commodity doubtless becomes enterprise’s new goal.Take the added value as the topic, on the one hand it will help accelerate enterprise’s development and satisfy the consumer’s demand, on the other hand it will help raise the living standards and promote economical positive cycle. Therefore, based on the enterprise development, the consumer demand and the social responsibility, taking the high added value design as the research direction has the vital significance.Based on the investigation and analysis about Chinese underwear market, I discover three“unbalanced”questions. These are the unbalanced about well-known brand, underwear category and men’underwear in Chinese underwear market. I analyze the high added value underwear characteristic, the design case and the design practice. Then I take the economy, the humanities and the social’s abilities as the instruction, propose the efficacious design method on silhouette, detail, color, graphic, material, technology and so on to make the product culturally, artistry and technically as well as healthful.更多还原