【作者】 汪瑜；

【导师】 孙建东；

【作者基本信息】 南京航空航天大学 ， 交通运输规划与管理， 2008， 硕士

【摘要】 收益管理是航空公司科学管理方法研究的热点,舱位控制在航空收益管理中占据着核心地位。由于传统的舱位控制并不考虑竞争这个重要因素,因而使得国内航空公司引进的收益管理系统往往不能发挥出应有的作用。本文从竞争角度出发,重点研究了竞争环境下舱位控制的相关问题,以下为本文的主要内容:一、详细阐述了收益管理的产生、发展、研究内容以及研究的意义,重点介绍了竞争环境下收益管理研究的内容及研究现状,尤其是竞争环境下的舱位控制问题。二、当一条航线上有多家航空公司共同经营时,一家航空公司的舱位安排不但会影响自身的收益,而且也会影响其它航空公司的收益。本文结合国内航空市场的特点,将博弈论中的纯战略纳什均衡引入到舱位控制模型之中,随后利用实例分析了单航节航线上博弈模型的可行性,并给出了竞争环境下两航节航线上舱位的控制策略。三、本文在两航节航线舱位显式均衡解的基础之上,分析了飞机商用座位数、旅客需求转移率、旅客需求量三个因素对于舱位显式均衡解的影响,并给出了舱位的调整策略。最后对显式均衡解仿真研究并分析了国内航空市场的现状。更多还原

【Abstract】 Revenue management is the hotspot of scientific management method and seat inventory control, which is at the core of airline revenue management. As the traditional seat inventory control fails to include the factor of competition, which is very important in seat inventory control, the revenue management system introduced from overseas usually can not be applied efficiently. This thesis focuses on the study of the competition-related seat inventory control, mainly including the following aspects:First, the origins, development, research contents and significance of revenue management are introduced. Emphasis is placed on the contents and development of revenue management, especially on the competition-related seat inventory control.Second, when there are several airlines on the same flight route, a seat arrangement by an airline will influence not only the income of the airline oneself, but also that of other airlines. Based on the characteristics of the local airline market, this thesis applies purely strategic Nash Equilibrium, which is derived from game theory, to the seat inventory control model, then analyzes the feasibility of the game model on a single route with examples, and works out the seat inventory control policies for the transit flights.Third, on the basis of the explicit equilibrium solution, this thesis analyzes the influences by three factors: seating capacity, demand transfer rate, and passenger demand. And then it puts forward the adjustment strategy. Finally, through an imitating research on explicit equilibrium solution, this thesis makes a thorough analysis of the conditions of local aviation market.更多还原