【作者】 刘婷娅；

【导师】 俞义樵；

【作者基本信息】 重庆大学 ， 工商管理， 2008， 硕士

【摘要】 随着我国城市化进程的加速和城市人口的增加,各类用房需求增加,同时房地产市场的竞争日趋激烈,传统的房地产企业项目管理模式已无法适应现有市场需求。而作为房地产企业根本的项目管理,关系着房地产企业未来的发展。房地产企业的项目管理是一项涉及到规划、建筑、结构、机电、园林、管理等多专业的系统工程,需要各专业人员的共同协作,统筹人员、资源、进度、质量、成本、安全等各方面因素,进行有效管理,才能使项目成功,达到预期的目标。好的项目管理能促进企业发展,并推动建筑行业的不断前进,带来巨大的经济效益和社会效益。本文分析了国内外项目管理模式的运用方式,并对其特点和优劣进行对比,同时结合当前国内建筑行业现状、市场环境进行分析,对我国房地产企业项目管理模式和所面对的问题进行讨论。作为房地产企业,对于项目管理,最关注的有以下几点:第一,业主对项目发展过程的控制方式;第二,项目管理模式在多项目同时建设过程中的可复制性。因此,针对以上观点,本文提出以房地产开发企业自组项目管理部(PMD)对项目发展全过程进行监控的管理模式。房地产开发企业自组项目管理部(PMD)作为业主自组的项目管理团队,代表业主全权对项目前期——规划设计——招投标及采购——施工——竣工验收全过程进行管理。此模式能有效避免外聘项目管理顾问进行项目管理的风险,以内部制度的形式对项目管理团队进行约束,形成有效的管理流程,控制项目发展全过程;同时,作为业主的代表,PMD可通过合同选择适合的施工项目管理模式,与建设过程中的其他参与方协作,保证项目的顺利开展。此模式管理逻辑清晰,制度完善,具有极强的可复制性,适用于多项目同时建设的房地产企业。本文以瑞安·雍江苑项目为例,对自组项目管理部(PMD)的管理流程进行阐述,结合该模式在实际运行中遇到的问题进行分析,并提出改善措施。更多还原

【Abstract】 As China’s urbanization process accelerated and the increase of its population, increased demand for all types of space, coupled with the real estate market is becoming increasingly fierce, the traditional project management model has been unable to adapt the demand of the market. As the basement of the Property Devoelopment company, project management, is related with the future development of the enterprises. The project management of the Property Devoelopment company involves planning, constructing, structure, mechanical and electrical, landscaping, management, est. it’s a multi-disciplinary project, which calls for all professional collaboration and need the effective management of the manpower, financial, material and progress, quality, cost, safety,to be successful, to achieve the desired objectives. Good project management can promote enterprise development, and promote the development of the construction industry, bring huge economic and social benefits.This paper analyses the domestic and foreign using mode of project management, elaborates its characteristics,and compares it’s advantages with disadvantages, at the same time, combining with the current status of domestic construction industry, the market environment for the conduct of business, This paper discuss the project management and the problems. As the Property Devoelopment company, for the project management, is most concerned about the following: First, the method of how the enterprises control the project management; Second, the replicability of the project management model in the multi-project construction at the same time. Therefore, in connection with the above viewpoint, this paper presents a new model of PMD(Project Manage Department) to control the project procession, which is a group organized by the Property Development company.Because PMD is organized by the Property Development Company, they can stand for the enterprises, participate in each stage of project procession, involving the stage of Project preparation - Planning & Design-bidding and procurement - construction -completion of the entire project. This model can effectively avoid risk from the external project management consultant which take place the enterprise controling the project, and restrict the team of PMD through some special internal system of management,which can set up the effective system of project management,for the whole process of project development, Meanwhile, as the representatives of the enterprises, PMD can choose the adapted Constructor through the appropriate project Construction, to ensure the smooth implementation of projects, with the collaboration of other participants. This medol is clearly logic, completely in it’s system of management, with powerfully replicablity, applicable to the Property Development company which organize multi-project at the same time.This paper gives SOL-Yong Jiang Yuan project as an example, elaborate the oragnization and operation of PMD system, analysis the problem when this system operates, and gives the suggestion for the project.更多还原