【作者】 段太彬；

【导师】 谢晋洋；

【作者基本信息】 重庆大学 ， 新闻学， 2008， 硕士

【摘要】 人类社会已经进入信息时代,信息资源可以说是现代社会的核心资源。随着我国信息化建设的不断推进,人们获取各种信息资源的途径更多也更方便。但新闻媒介作为大众传播媒介,是社会中各种信息资源的最大拥有者。它控制了社会中绝大部分信息的收集、整理和传播。而图书出版业作为国民经济的重要组成部分,其发展壮大也需要进行科学的信息工作。因此,新闻媒介与图书出版业之间的关系在大众传播时代将变得更紧密。新闻媒介对图书出版各个环节,从市场调查、图书选题策划到图书发行推广等都会产生巨大的影响,这种情况已经被出版界广泛认同,并且图书出版业各界人士都有切身的体会,但真正深入研究新闻媒介对图书出版的影响,并能真正科学、合理、有效利用新闻媒介为图书出版服务,为打造畅销书服务的出版企业屈指可数。有些人迷信媒体,有些人则不知如何与媒体接触,关于新闻媒介对出版业的影响力的理解也非常狭窄。因此,本文就新闻媒介影响图书出版业的机制进行了探讨,并总结了图书出版业利用新闻媒介运作畅销书的经验,及通过分析真实案例来发现规律,最后就如何科学合理利用新闻媒介对图书出版业的影响力提出了具有创新性和可行性的对策。更多还原

【Abstract】 Human society has entered the information age, information resources could be the core resource of modern society. Along with China’s information development, it is more convenient and easier for people to get all kinds of information resources. But as the public communication media, the news media is the society’s largest information resource owner. It controls the vast majority of the information collection, collation and dissemination of the society. As an important component of the national economy, the book publishing industry’s growing stronger also needs to carry on the scientific information work. Therefore, the relationship between news media and publishing industry will become closer in the age of mass media.News media may tremendously influence all aspects of book publishing, from market research, book topics selection, planning to publishing and promotion. This has been widely recognized by the whole publishing industry. And the whole book publishing industry and people have personal impression on this matter. But there was only very few publishing enterprises could deeply research news media’s impact on the book publishing, and could really scientifically, rationally and effectively make use of media to serve book publishing and developing the best-selling books. Some people blind believe in media, some people do not know how to communicate with media, and their understanding of publishing industry’s influence on the media is also very narrow. Therefore, this article will discuss the mechanism of media’s influence on book publishing industry and summarize the experience how did the book publishing industry use news media to operate the best-selling book, and try to find some rules through analysis of the real cases, then brought forwarder some creative and feasibly ways about how to use the influence of news media on publishing industry scientifically and reasonably.更多还原