【作者】 张新明；

【导师】 颜哲；

【作者基本信息】 重庆大学 ， 技术经济及管理， 2008， 硕士

【摘要】 项目地段的开发价值评估对选址已经体现出不可替代的重要性。而项目地段相邻的自然环境、经济环境、社会人文环境在很大程度上影响着项目地段的开发价值。也就是说在地产开发选址决策中相邻效应分析渐渐体现出其重要性。这篇论文研究相邻效应与住宅地产选址决策问题,从相邻效应的角度出发,依托经济学原理并结合统计学、社会学和土地学理论,使用定量与定性相结合的方法来探索这一全新领域。全文从结构上浓缩为对以下三个问题的探讨和解答过程:①什么是相邻效应?或者问相邻效应主要研究什么?②相邻效应如何评价?③假设可以较为准确地评价相邻效应,那么如何利用相邻效应分析来做出住宅地产选址的正确决策?因此,全文按下述几个方面进行组织:首先,在文献综述和理论依据的基础上,论文对相邻效应的概念进行了界定,并分析了相邻效应的成因。其次,通过理论分析与实例应用相结合的方法,论文一方面利用层次分析方法建立了相邻效应评价理论体系;另一方面,应用相邻效应层次分析模型对重庆两个实际地块进行了比较选优。探讨了该模型的优缺点,解答了第二个问题。然后,通过对实例应用的分析,设计出了基于相邻效应分析的住宅地产开发选址决策的流程,解答了第三个问题。最后,在三个核心疑问破解后,整合全文主要论点,归纳形成结论。结论是相邻效应实实在在地影响着住宅地产的选址,任何忽视这种影响的选址决策都是不科学和不可取的,相邻效应已经成为人们不可逃避和忽视的一种客观存在,不论是开发商还是消费者都应该采取一种积极的态度来看待相邻效应。更多还原

【Abstract】 The development value assess of the project site has reflect the irreplaceable importance to site selection.The neighborhood natural environment、economic environment and social environment of project site have a large extent influence to the development value of the project site. That is to say in the decision-making of real estate development site selection the analysis of neighborhood effect gradually reflect its importance.From a neighborhood effect perspective,this paper study the new area of the neighborhood effect and the Residential property development site selection ,depending on the existed theories of statistics, sociology and land sciences, and using the methodologies in both quantitative and qualitative.With this regard, the main framework of this research focuses on the discussion and resolutions of the following three questions:①what is the neighborhood effect or ask what neighborhood effect major study on ;②How to assess the neighborhood effect;③assuming we can more accurately assess the neighborhood effect, then how to make advantage of it to make the correct decision-making to the Residential property site selection.Therefore, this study is organized as follows:First of all, based on Literature Review and theoretical basis, Papers defined the concept of the neighborhood effect, and analyzed the separation and causes of neighborhood effect.Secondly, on one hand, the author established a theoretical system of assessment to the neighborhood effect through AHP with the help of empirical and theoretical analyses; on the other hand, selected better one from two Chongqing actual sites with using of the AHP model of neighborhood effect. Explore the advantages and disadvantages of the model,while answering the second question favorably.Thirdly, through the application of the examples ,designed the decision-making process of residential property development site selection based on the analysis of the neighborhood effect and finally answering the third question successfully.The last but not least, based on the successful resolutions of three main problems, and the reconstruction and combination of all above arguments, the author came up with the conclusion which illuminated that on one hand, neighborhood effect do influence the residential property development site selection, and thereby any site selection decision-making is unavailable and infeasible if ignoring or neglecting this point; on the other hand, as neighborhood effect becomes to be an unchangeable fact and an irreversible process, Whether developers or consumers should adopt a positive attitude to face to the neighborhood effect.更多还原