【作者】 刘欣；

【导师】 杨蕙馨；

【作者基本信息】 山东大学 ， 企业管理， 2008， 硕士

【摘要】 随着互联网和信息技术的广泛应用,使得商务活动产生了全新的模式—电子商务。它改变了当今社会商务活动发展的历史进程,强烈冲击着传统的经济模式,给调控手段、经营理念、消费方式等带来了深刻的变革。而供应链管理是近年来在国内外逐渐受到重视的一种新的管理理念与运作模式,并且在各个行业普遍得到应用。在电子商务影响下,供应链管理已不再局限于传统的管理模式和运作思想,形成了把生产者、供应商、消费者以及其他经济主体集成了的网链结构。目前,电子商务环境下的供应链管理模式正在成为理论和应用研究的热点。在这样的发展形势下,本文就电子商务和供应链管理相结合的趋势进行了探讨,并对电子商务环境下我国企业实施供应链管理存在的问题和解决措施进行了研究。首先,本文对电子商务和供应链管理基本理论进行了描述,并对电子商务环境下供应链管理的关系、特点、结构、功能、管理模式等进行了分析,在此基础上总结出电子商务发展对供应链管理的优化和影响。提出了在互联网络迅速发展的今天,实行高效的供应链管理已不再高不可攀,我国企业应充分利用迅猛发展的电子商务环境这一机遇和挑战,为企业实现跨越式发展打下坚实基础。其次,在对比传统供应链管理模式与电子商务环境下供应链管理模式的基础上,分析了我国电子商务环境下供应链管理的应用现状:管理理念落后、实施程度较低、管理效益较差。在此基础上详细分析了我国企业在电子商务环境的促进下,供应链管理所需要加快步伐进行改革的几个方面。一是信息技术方面;二是供应链管理效率方面;三是供应链内部整合方面;四是建立合作共享机制方面;五是可持续发展方面。通过五个方面的解析,全面的概括了我国企业在实施供应链管理中亟需解决的问题。最后,针对我国企业实施供应链管理中所存在的问题相应提出了我国企业实施有效的供应链管理的五项主要措施。一是建立健全先进信息系统;二是提高供应链效率;三是整合企业内部供应链;四是建立供应链战略联盟关系;五是实施绿色供应链管理。通过对这五项措施的具体分析,为我国企业改善供应链管理现状指出了一条改革之路。更多还原

【Abstract】 With the development of Internet and Information Technology, there have developed a whole new business mode: E-business. It changes the development of the social business activities today, and strongly impacts traditional economic mode, it has brought the deep change to regulation means, management theory, consumption, etc. In recent years, supply chain management (SCM for short) is a new management mode which is paid attention to whatever domestic and abroad. It plays an important role in many aspects. Under E-business’s infection, the SCM is not limited by traditional managing mode and operation thought. It has combined the producers, supplies, customers and other relative principal parts together. The supply chain is not just a chain that made up of several relative enterprises, but has become a network which involved many different partners and clients. Now, the study of SCM under e-business environment has been a hotspot in theoretical and applied research.Under such situation, this article carried on the discussion about the tendency which unified on the E-business and the SCM and conducted the research of our country enterprise’s question and the solution measure in implementing the SCM under E-business environment.At first, this article described the elementary theory about E-business and SCM, analyzed the relationships, the features, the structures, the functions, the manage pattern of the SCM under E-business environment, then, summarized the optimization and the influence which E-business development bring to SCM on this basis. This article proposed that highly effective SCM is no longer to be unattainable today, our country enterprise should use this opportunity and challenge to build the solid foundation for enterprise’s leaping development.Secondly, based on comparison to traditional and E- business environment SCM pattern, this article analyzed application status of our country’s SCM under E-business environment: management idea is backward, implementation degree is low, manage benefit is bad. Then, this article analyzed several aspects which our country SCM need to reform under promotion of E-business: information technology, SCM efficiency, supply chain interior conformity, cooperation sharing mechanism establishment, sustainable develop. Through analyzing on five aspects, this article summarized the question which our country enterprise had to solve urgently in the implementation of SCM.Finally, aiming at the problems existing in our country enterprise’s SCM implement, this article proposed five measures to effective SCM implement: establishes advanced information system, enhances supply chain efficiency, conforms enterprise interior supply chain, establishes supply chain strategy alliance relationship, Implements green SCM. Through analyzing on five measures, this article pointed out a reformation road for our country enterprise improving SCM status.更多还原