【作者】 苏永波；

【导师】 贾革续；

【作者基本信息】 大连理工大学 ， 土木工程管理， 2008， 硕士

【摘要】 经济全球化的发展,使得经济领域的国际竞争日益激化和复杂,任何企业不管其规模多么庞大,实力多么雄厚,要单靠自己的力量成功地在国内国际市场上竞争,已越来越困难。战略联盟作为一种企业的发展战略和组织形式,能够有效的整合内外资源,实现联盟成员间的多赢。建立联盟,符合房地产企业寻求适应快速变化的外部环境和发展战略的要求,它的有效运用能使我国房地产企业现有资源得到更有效的配置和利用。从目前的情况来看,中国房地产企业的战略联盟主要的推动力来源于企业独特的、不易被他人模仿的战略性资源和企业在区域市场或者特定价值链上的核心竞争力的差异性。房地产企业发展到一定程度,为了弥补自身在持续发展中的战略缺口,应通过与其他房地产企业在战略性资源与核心竞争力上的整合,以谋求更长远的发展,走战略联盟之路已是房地产企业发展的一种趋势。本文根据国内外关于战略联盟的一些主要理论,与房地产行业特征相结合,探讨房地产企业战略联盟的构建,整篇文章共分为六章,第一章主要阐述了论文的研究背景、意义以及关于房地产战略联盟的国内外研究现状;第二章阐述了战略联盟的定义及形成的理论解释,并详细介绍了房地产企业组建战略联盟的优势;第三章主要分析了房地产企业可采取的模式及如何选择问题,构建战略联盟的原则及如何构建,第四章重点介绍如何进行战略联盟伙伴的选择,将模糊层次分析法和可能度引入到房地产战略联盟合作伙伴的优化选择中,提出战略联盟伙伴选择的新方法;第五章主要分析了房地产战略联盟的风险,并提出了一些建议和防范措施;第六章主要以万科和南都公司的战略联盟为例,分析联盟的优势及风险;第七章对全文进行总结并指出了后续工作的研究方向。更多还原

【Abstract】 With the developments of economic globalization, the international competition in the field of economy is becoming more and more intense and complex. For any enterprise, no matter how huge its scale is or how rich its strength is, it becomes more difficult that as one kind of the developmental strategy and the organization form of enterprise can arrange all the resources effectively and realize the multi-win among alliance members. The establishment of strategic alliance not only fits for the request and more difficult for it to be successful in competition in both domestic and international markets depending on its own strength. However, the strategic alliance, which is one kind of the developmental strategy and the organization form of enterprise, can arrange all the resources effectively and realize the multi-win among alliance members. The establishment of strategic alliance not only fits for the request of real-estate enterprise to seek the adaptation of fast changing external environment and the developmental strategies, but also makes the allocation and use of resources which belong to China real-estate enterprises more effectively. In light of present circumstance, China s real estate strategic alliance mainly propelled by enterprises unique strategic resources, the distinctiveness in regional market or specific core competitiveness in the value chain. When real estate develops to some extent in order to make up the strategic gap during the sustainable development integration of strategic recourses and core competitiveness among real estate enterprises should be made to seek long-term development.In this article, first, based on the characteristic of real estate, the establishment of strategic alliance in real estate industry will be discussed, according to literature of China and oversea. This thesis is divided into seven chapters. Chapter one mainly expounds the researchful background and significance of the paper, and expatiates on the present research of real estate strategic alliance in China and abroad. Chapter two expounds the definition of strategic alliance and the formation of theory explanation, this chapter also deeply introduces the advantages of real estate which established strategic alliance. Chapter three mainly discusses the mode that the real estate can adopt and how to choose the mode as a real estate corporation, it also introduces the principle of establishing a strategic alliance. The main content of chapter four is that how to choose a partner in strategic alliance. it has applied FAHP and Possibility Degree to the optimizing choice of partner, and put forward a new kind of method to choose Partner for the real estate enterprise. Chapter five mainly discusses the risk in real estate strategic alliance, and it also put forward some advice and preventive measures. The sixth chapter is the demonstration that analyzes the strength and weakness of strategic alliance between VanKe and NanDu. Chapter seven sums up the work and notes the following research directions.更多还原